Corporate Blog

Your checklist to success when launching your new site

2019-10-23T21:56:00Z

As a new business, regardless of your industry, there is always room to grow and promote yourself. Launching a website can be stressful and overwhelming, but eventually, just about everyone trying to be successful online has to take the leap with a website. This article will give you a guide to help you get your website going on the right foot.

To help ensure that your launch goes well, we have put a checklist together that will help you on your road to what comes next, assign it to someone on your team, and track its status.

1. What To Do Pre-Launch

Depending on whether you are building your website for the first time, or rebuilding, every website will ascent and descent based on the platform it is built on.

If you start a search online you will find some common platform such as WordPress, Wix, SquareSpace, and many more. The question is, which to choose, and what is best for you?

The answer depends on who you are and what your goals are.

Considering WordPress.org owns about 60 percent of the content management market share it is easy to gravitate towards them. WordPress allows for freedom in building your own site but also requires knowledge of web-design and experience.

What if you don’t have that knowledge or experience?

There is Wix, Wix allows for easy posting and is also a free service. You are able to use templates to help build your site to your preferences, and you can organize it in a way that is simple for anyone to manage.

The Final takeaway, no matter what platform you choose, you will have to research what is best for you and your product before choosing. Use others opinions of the product to make a solid and confident choice.

2. Choose Your Domain Name

Choosing a Domain Name is very important to getting your name out there and a seemingly simple name can turn in to a nightmare of a domain name.

For example, the company IT Scrap. Then name stands for Information Technology Scrap. It was designed to convey the idea that IT professionals could get content that is good and gritty to help them do their job.

When choosing their domain name, they did not put much thought in to what it would look like in an address bar. Using a branded domain name they decided on “itscrap.com”, or “It’s crap dot com”, which is not the most appealing name.

While this seems like a relatively harmless example, the truth is that bad domain names are hard to recover from, especially when it’s a brand new site.

3. Don’t Skimp on Hosting

Where does hosting play in with your website launch?

This may be one of the most under-considered aspects of building a website. Choosing the right hosting affects aspects like site speed, and will determine your plans for long-term expansion, flexibility and future redesigns.

Just like choosing a domain name, any old hosting service don’t do. Make sure the option your shoes can handle the traffic your website will be receive and anticipate growth.

4. Set Standards from your current Site

If you have an existing website that’ is undergoing a redesign, you will want to take time to measure its performance before you make the changeover. This will help you assess how your new website will perform after launch and will give you a better idea of how your launch process will go.

Specifically, you will want to track metrics like your domain authority, indexed page count, and crawl errors. These will all you to set a early benchmark for your new site, and they will give you a better idea of the new launch success.

5. Map Out Redirects While Building

For those who are redesigning, this next tip is for you.

When you swap all content from an old site to a new one, you will want to be reasonably sure that you will have somewhere to redirect content if they accidentally were to navigate to the old site.

To do that, you will need to map out a page for each old URL to redirect to. That does not mean you have to recreate your website page-for-page, you just need somewhere to send your old URLs.

You may not be able to set up redirects until you launch your new site; it is best to have a plan in place while you are building. This helps make sure you do not miss anything and end up with frustrated visitors.

6. Publish Your ‘Coming Soon’ Page

One of the best ways to get a wave of interest for your upcoming launch is to set up a ‘Coming Soon’ page to direct people to in the interim. This is especially useful if you are doing a redesign, this will let your audience know that you are working hard to improve their experience.

This will also be an opportunity to let them know when to expect the newly launched site as you can add a countdown timer to build excitement amongst your audience.

7. Design Content Silos with Your Navigation

When you are mapping our your website, there is a lure to think about what you want from the design. You want renovations for specific goals. You want to get traffic and sales, which often leads to non-linear, sales-hyped sites which may not have anything to do with your customers true needs.

The solutions is to design your site’s navigation to cater what your customers wants from you first. The best way to do this is creating content silos that address the needs of your customer and direct them to the content of products that fill their needs.

Once you have mapped your silos, then you can start designing the pages and how they will help users navigate your site. If you reverse these approaches, you will have a fully designed site before you ever think about how your customers will find what they are looking for.

8. Test for Usability

Once you complete the previous step and have a fluid navigation, your next step should be to test your site for its functionality. While usability testing can be pretty broad, there are a few specific points that should be at the top of your list for this step.

· Is it readable?

· Does is work in various browsers?

· Does it work on Mobile?

· Will users know what to do?

If you confidently answered “yes”, then you’re on the right track. Keep polishing these elements until you are ready to launch.

If you answered “no”, then you should go back and brainstorm, until you turn that answer into a “yes”.

9. Pick a Day to Launch & Spread the Word

You websites launch day is a special event. You have spent long weeks, possibly months designing and organizing your website. Just like anything else you do with you business this day should be celebrated and promoted.

The main purpose of the launch, beyond getting maximum traffic and engagement on day one, is to truly establish your brand as a new authority in your industry.

Ideally, you will want people to think: “Finally! Where has this been my whole life?”

Send out a press release to your industry’s major publications. Take advantage of a pre-existing email list and social network following.

This goes with out saying, don’t launch your site without any content on it. Start creating helpful, rank-worthy content before your launch day. This way when visitors visit, they have something to do besides admire your cool new design.

10. Don’t Neglect Meta Descriptions & Title Tags

When building anew site, it is inviting to want cut corners in order to get your website published and out to the public. Speed is not the goal, slow and steady wins the race.

Creating a well-written Meta description will help lure your audience in when searching in their favorite search engine. A meta description is an HTML attribute that provides a brief summary of a web page. Google often displays the Meta description in search results where they can highly influence user traffic.

While it may seem tedious, make sure that every page on your new site has good, keyword optimized meta descriptions and title tags.

11. Build for Mobile-First Indexing

Google officially announced the rollout of Mobile-first indexing, making a huge splash last year. When you are redesigning a website, mobile needs to be top-of-mind. Keeping this in mind will help tremendously, and it is recommended to build your site to be compatible with Google AMP.

At the very least, build a responsive site that gives your mobile audience a good user experience. All principles apply, it just has too look and feel good on mobile.

12. Implement your 301 Redirects

If you built a map earlier, this is where you get to use it. 301 redirects are a tool you can use to capture visitors who may be clicking a link that leads to your old, now unused website.

Without a redirect set up, your potential visitor will merely hit an error page and be none the wiser of your new site. If you’re using a WordPress site, you can use the Redirection plugin or do it all manually.

If you picked a different platform, then you’ll probably be able to find redirection tools in your backend or your platform’s app store.

13. Change Your Address in Google Search Console & Google Analytics

One other potential failure point when launching a new website is not having your Google Analytics and Google Search Console set up soon after launch.

If you do neglect to set up Google Search Console until months down the line, they you will be submitting your sitemap well after you could be benefiting from it. Google will not be able to index everything resulting in loss of traffic.

We advise to activate your Google Search Console on day one and upload your sitemap immediately. The goal is to see the green “Success” light up as soon as possible because that means Google is crawling your site at 100 percent.

This will allow insight in to the performance of your launch and the days thereafter.

Google Search Console will also help you see potential errors that may need correcting, also showing you where your audiences focus is on your products and content.

Each of these data points (and everything else in Google Search Console) will help you grow in the aftermath of your launch day. That’s the ultimate goal, after all.

And what about Google Analytics?

The same principle applies. It won’t track anything until you set it up.

If the months after launch day come and go without your Google Analytics set up, you aren’t going to have any actionable insight on improving your site.

How are you going to know if your content and landing pages are successful?

Setting up and using these two tools is a no-brainer when you’re launching a site. You will be better prepared for the day after launch day, and every day after.

14. Check for Broken Links

After launch error and broken links are usually par for the course. The last think you want for a website that is meant to help your visitors is them not having the ability to use it properly.

While it may seem weird that websites can just stop working at times, they are just jumbles of human-made code that need maintenance from time to time. Part of that maintenance is some good old-fashioned link checking. One way to do this is to check everything manually. Takes time, but at least it’s thorough.

A more efficient way would be to enter your URL into a broken link checker tool and see what the results are. This will give you a quick list of errors on your site, and then provide a plan for a solution.

15. Verify Your Site Speed

When launching a new site, there will be things you need to repair, optimize, or otherwise edit

Site speed is one of those aspects. There is no getting around site speed if you want to build an efficient site, especially running ecommerce. Check you speed with tools like GTMetrix or PageSpeed Insights, and follow their advice where and when possible.

16. Claim Your Local Listings

If you are a brick-and-mortar business, you also want to make sure that you lay claim to the online tools that help you compete on a local level. If you have done this already, you will want to ensure that your new site is the one that is listed.

The two leading options for this are Yelp and Google My Business. These also provide a reviewing platform. With out these listings set up, you may be missing a huge part of what can make your website effective.

17. Keep Promoting After Launch

Last but not least, never stop promoting the day after launch, your new website is going to be new and exciting for a good while. The feeling doesn’t wear off, and you probably will not capture all of you audience on the first day.

Keep sending out email to your lists. Workflow is better than a one-off celebration, post more announcements on social media.

Promote on using Facebook Ads or start a Google. Ad campaign. Traffic generated from ads is a great way to get new eyes on your website, maybe tap in to an a whole new audience. The possibilities are endless.

In conclusion once everything is in place, you have done what you could. Launch day has come and gone, and hopefully you have followed this plan to help guide you through.

You picked the website platform that best suits your needs and goals. In the greater scheme of things, you have avoided embarrassment and ridicule by giving some thought to your brand name and domain name. You managed to pull data from you old site to set benchmarks for the new one.

You ensure that you had a page-for-page equivalent for each significant part of your od site. You have married your navigation and design in a way that provides the optimal user experience from day one. Spread the word about your launch day and got your audience anticipating its release.

Make sure to keep promoting and keeping your website new and fresh as long as possible. Keep checking for broken links and verify your site speed. If you find success do not settle, keep building on your successes, continue creating content and growing your brand.

Search Ranking Factors You Must Know

2019-10-23T21:13:00Z

SEO requirements are always evolving, and it can be challenging to stay on top of the latest developments. If you are looking for your site to get traffic, you have to be in the know. Well-optimized sites get more traffic over time, which can reflect more exposure and/or possible sales leads. Without SEO, searchers will not have the opportunity to find your site, and all the work put in to design and development may be lost.

We would like to share this guide with you, and help explore SEO ranking factors you need for the best opportunities to dominate searches. By the end of this guide, you will have a well-optimized site that brings you growth traffic.

Understanding SEO, How to Rank Higher on Google

Many wonder how Google rankings work. Before we get into the actual search engine ranking factors, let us get started by answering some of the basic questions most people have about SEO.

What is “Ranking” in SEO?

SEO stands for Search Engine Optimization, which simply means making the web pages better for search engine ranking. Next we can break down how it works.

In SEO, ranking represents your content’s position on the search engine results pages (SERPs). A number one ranking means when people search for a particular term, your page is the first result (apart from promoted results or featured snippets.)

Appearing in the top three results is excellent for the simple reason that almost half of the clicks on any search results page go to those positions.

Appearing on the first page within the top 10 results is a great help to exposure, which is because 95 percent of people never make it past the first page.

What Does Google Look for in SEO?

You may have heard that Google uses more than 200 factors before deciding which websites to show on top of the search results and while this is true, not all ranking’s factors are equal.

Google ranking factors change all the time, how do I keep up with the changes? It is true that search engines, especially Google, are making a lot of changes to their ranking algorithms per year. Their goal is to improve the quality of their search results and keep their users happy.

We have a list of the 9 most important ranking factors you should care about:

1. A secure and Accessible website

2. Page Speed

3. Mobile Accessibility

4. Domain Age, URL, and Authority

5. Optimized Content

6. Technical SEO

7. User Experience

8. Social Signals

9. Real Business Information

1. A Secure and Accessible Website

The first of our SEO ranking factors has to do with having the right kind of URL. Specifically, it is a URL that Google’s bots can easily reach and crawl. Simply meaning Google has to be able to visit the URL and look at the page content to start to understand what the page is about. To help the Google bots you will need:

· A Website created with a well-coded website builder

· A robots.txt file that tells Google where it can and can’t look for your site information

· A sitemap, which lists all your pages. If using WordPress, you can set up a sitemap

via Toast SEO. If not, you may use an online sitemap generator

HTTPS isn’t a factor in deciding whether or not to index a page, but Google’s own John Mueller has tweeted that it’s a “light-weight ranking factor” and that “having HTTPS is great for users.” If you haven’t yet enabled SSL security on your website, we recommend you do.

2. Page Speed

One of the main SEO ranking factors that have been cited is page speed. Google wants to improve users’ experiences of the web, and faster loading web pages will definitely do that.

Google has announced a search engine algorithm update focused on mobile page speed as well, this has taken affect July of 2018. If your mobile page doesn’t have the speed then, it may be penalized or overlooked. You may use Google’s mobile testing tool to see how your site stacks up.

3. Mobile Friendliness

While we are on the subject of mobile, mobile-friendliness is also a major SEO ranking factor. More people use mobile devices than desktops to access the web, and that is one of the reasons there have been changes in how Google ranks search results.

Google’s mobile-first index is now a reality, which means it’s drawing its results from mobile-optimized sites first, rather than sites geared toward desktop computers. If your site is not mobile-optimized, you risk being out in the cold, in SEO terms at least.

Many of the SEO ranking factors we’ll look at in this article will help you lay the foundation for a good search engine ranking, but you also have to look after user experience when people land on your site.

Things to look at include:

Whether you have a responsive site that automatically resizes to fit the device
Whether you’re using large fonts for easy readability on a small screen
Accessibility and navigability, including making it easy to tap menus
Ensuring that essential content isn’t hidden by interstitial ads

4. Domain Age, URL, and Authority

Nearly 60% of the sites that have a top ten Google search ranking are three years old or more. Data from an Ahref’s study of 2 million pages suggests that very few sites less than a year old achieve that ranking.

When it comes to search engine ranking factors, authority matters. As you’ll see, that’s usually a combination of great content and off-page SEO signals like inbound links and social shares.

Moz, who predicts how well a specific page will rank on search engines, has codified this into page authority and domain authority scores, both page authority and domain authority scores ranked from 0 to 100, which tell you how likely a particular page or domain is to rank in search results.

You can check domain authority or page authority with Open Site Explorer. Just plug your URL into the onsite search box, and you’ll get a report showing domain authority, page authority, established links, and new links.

5. Optimized Content

We have talked a lot about content in this guide to Google SEO ranking factors. That is because it is one of the most important search ranking factors. Now let us dig down and see what optimizing content for SEO really means.

Google’s search algorithm relies on keywords. These are the words and phrases searchers use when they are looking for information. Keywords are also the words and phrases that describe the topics your site is about. Ideally, those will match up.

One negative SEO ranking factor to be aware of is duplicate content. For SEO, fresh, original content is always best. If you do have content that is similar, tell Google which one should be ranked as most authoritative by using canonical URLs.

A canonical URL lets you tell search engines that certain similar URLs are actually the same. Sometimes you have products or content that can be found on multiple URLs or even multiple websites, but by using canonical URLs (HTML link tags with the attribute rel=canonical), you can have these on your site without harming your rankings.

It’s not just about the main keywords either; it’s also important to include terms related to the main terms people are searching for. These are called LSI (Latent Semantic indexing) keywords. They provide a kind of online word association to help Google know which results to show.

For example, using the right LSI keywords will tell Google that when searchers type in “mini”, your page is relevant to the car, rather than the skirt, and vice versa.

Search intent is also important when optimizing content. That means understanding what people are really looking for when they type in search keywords. Let us say you have identified “California real estate” as a key word you would like to rank for. You might think that writing content for people looking for real estate in California is a good idea. Now, if the people searching for that term are realtors looking to sell, too, then your content will not meet their needs, and your page will not rank.

6. Technical SEO

Earlier on, it was mentioned that getting the code right is one aspect of optimizing content for better search engine rankings. Here are some of the aspects you need to look at:

· Use keyword phrases in page titles, this is where Google first looks to determine which content is relevant to which search. You will see the page title as the first line of a search result entry.

· Create a meta description that both entices readers and includes your keyword phase. Keep meta descriptions short and grabby.

· Use header tags to show content hierarchy. If your title is formatted as h1, use h2 or h3 for subheads.

· Use keyword phrases in image alt tags to show how the images are relevant to the main content. Google also has an image search, which is another way for users to find your content.

7. User Experience

One of the signals used by the Google ranking algorithm is RankBrain. RankBrain uses artificial intelligence and machine learning to rank websites based on user experience and behavior.

The ranking algorithm considers all the factors discussed in this article, and it also uses input from RankBrain before making a final decision.

Some of the signals used are:

CTR (Clickthrough Rate) CTR is the percentage of people that click on a search snippet that shows in the SERPS.

If the system spots a pattern where more people click on a search snippet that is lower in the results than what is on the top, the algorithm may push that snippet higher in the page.

Pogosticking is when users click on your search snippet, visit your website and immediately go back to the search results, then this is an indication that they are not happy with what they saw.

Bounce rate and dwell time, similar to pogosticking, is where users visit your website and leave immediately because they did not find the information they were looking for.

8. Social Signals

When people share your content on social networks that is another valuable sign. Cognitive SEO’s study of 23 million shares found a definitive link between social shares and social engine ranking. Google officially states that social shares are not a direct ranking factor. Links from Facebook or Twitter are not counted the same as links from other authoritative websites.

The more your content is shared, the more people will see it and decide to link to it. This means that getting more social shares does help your search engine ranking, if only indirectly. Having your own social media presence is great, but you need to make sure your content is easy to share, and that it can amplify those social signals.

9. Real Business Information

When targeting particular local areas, this piece is important. The presence of absence of business information is one of the most crucial local SEO ranking factors. It is imperative that you include your name, address and phone number. Make sure to have your business listings on Google My Business and Facebook. Reviews on both sites and on relevant directories like Yelp will also attract better rankings. Finally, you want to make sure the right local search terms are included.

Keeping these 9 important factors when developing and designing your site can and will help your SEO ranking.

"ABRACADABRA". EMAIL MARKETING MADE EASY

2019-09-12T22:35:00Z

Etailers rely heavily on email for their correspondents with their existing customers, and potential customers. Email is used to communicate deals, sales and transactional confirmations of a purchase, shipment or a return. But CRM packages have grown so far beyond just email marketing and are now full funnels that help etailers convert a lead or a page view into a sale or a customer acquisition which is the goal of every etailer.

Chances are you're already using something for your transactional emails as part of your ecommerce package. But could be doing a lot more with your marketing and lead conversion side of things.

To help etailers increase the odds of a successful CRM deployment, we have come up with some tips to help in your journey. Here are 8 tips to help in choosing a CRM software solutions and its successfully implementation

1. Make a Clear and Extensive List of Requirements

Defining the scope of your project is the most important when starting. The focus should be placed in a specific business process and the system requirements. The more detailed put in to your requirements will make for a specific proposal from candidates. Leaving out any details that are required in the long run will halt a project in its track and can become a costly mistake.

Selecting an CRM system is a long-term investment, choosing one based on factors such as price or current popularity can also be a mistake in the future. Take in to mind which CRM systems are specific to your business plan, an industry specific system.

2. Include Mobile Users

Device mobility is increasing across industries, we have come to a time where waiting to get home to use a desktop to access information is in the past. Choosing an CRM solution that provides access to those using smartphones and tablets is essential.

3. Carefully Evaluate your Options before Selecting your CRM system

Going back to planning and creating a list of requirements, poor requirement definitions and vague priorities can lead to the a bad decision for your CRM system. “Lack of participation and input from key stakeholders in the evaluation stage can lead to poor acceptance and user adoption. And don’t forget that delays running the evaluation project itself ultimately delay the go-live date and the time to benefit,” says Tom Brennan, Vice President of Marketing, FinancialForce.com, a provider of cloud based CRM solutions.

4. Get Reference

A great way to get a true feel for an CRM vendor is asking for references. None different than asking an employee for professional references, you want to make sure you are receiving, not only a good CRM provider but one with good standing with others. If the company you are looking to can not come up with three verifiable references then may be the are not the solution for you.

5. Think Before You Customize

When making request for customizable settings keep in mind each item comes at a cost. When creating your lists of needs, consider whether those requirements can be mainstreamed to eliminate the cost with specific pieces of your CRM system. Many company’s basic processes are virtually the same such as paying invoices, collecting revenue and procuring supplies. Keep in mind the cost of customizations doesn’t only come with writing and testing code, but in continued support for the system. Keep It Simple.

6. Factor In Change Management

Typical CRM projects facilitate massive change in organizations that can include changing of day to day job descriptions or eliminating job descriptions in total. These changes impact the culture of your company and with out careful control and communication plans and workshops can create an adverse reaction to CRM, resulting in carriers to implementation.

7. Appoint an Internal CRM Champion

Make sure you aren’t relying exclusively on your CRM vendor to manage your project. Select a person within your company who knows how to manage the software system and be the person responsible for learning the new system. They will also be responsible for collecting data and end user requirements to tune your CRM to work best for your organization.

8. Provide the Necessary Time and Resources for Training on CRM System

A new way of operating and implementation will take time for everyone, your project team should make sure they made a good comprehensive training to make sure are well informed to operating the new system. This is also where your CRM champion will be your greatest resource, having a support contact with in the company time loss when trying to contact an outside resource.

There are many different solutions providers out there with varying prices ranges and feature sets. Not all solutions make sense for all etailers. Some of our favorites solutions providers are ActiveCampaign , Constant Contact, Mail Chimp and HubSpot who have a wide array for features and a proven track record.

Thee are nuanced differences between all of these solutions providers. Hubspot, for example, may charge 10-20x more than most email marketing tools but they offer a built-in landing page builder, social media marketing tool and much more. On the other hand, ActiveCampaign offers an enormous amount of value while remaining one of the most affordable email marketing tools on the market.

Comparing email marketing software based on cost alone is a dangerous game. That’s why it’s important to look at all eight factors in this article to ensure that you’re buying the right tool for the job, rather than the cheapest or the most popular.

Is Your Slow Page Load-Time Repelling your customers?

2019-09-09T22:28:00Z

Can one single factor such as page speed make a big difference when it comes to conversions?

Your frontend Load-Time significantly decides the conversion-rate of your customers. While you try to attract customers with updated information and aesthetic designs, is your page load-time repelling them?

Customer acquisition is so expensive, e-tailers spend the largest portion of their online budget on marketing, devising elaborate online campaigns, yet when the customers reach their website, a slow loading page is the kiss of death. In fact, according to research led by Akamai, a two-second delay in page load time can increase bounce rate by more than 100%.

Page load time impacts users experience. According to stress-testing specialist Dotcom-Monitor, "75% of all users will typically bounce as page load time passes the 3-second mark."

Your mobile website speed influences your online visibility (SEO). Mobile page speed has become an official ranking factor in search results. Because more than 50% of all worldwide traffic is generated through mobile phones.

What's an ideal website load time? When it comes to reaching a perfect loading time, Google says that 53% of mobile visitors leave a site that takes longer than 3 seconds to load: this is what you should aim for.

Unfortunately, most online retailers often overlook page loading time in their annual priorities because they focus on other more "tangible" enhancements such as design, SEO, social media, paid ads. but none of those factors matter for a poor ranking site that loads slowly and customers abandon. Make your innovatively designed site matter, with robust and efficient code that loads fast with Nox.

Why Is Your Website's Load Time Important?

2017-06-20T22:36:00Z

Do you know the speed of your website? Many times, we focus on digital marketing, search engine optimization, and content marketing. Although, they are all very important, the speed of your website is also important, but many times ignored.

A very slow website will deliver a poor user experience, especially for first time visitors. You may have an innovated website with great functionality, but if your website is slow to load potential customers maybe be abandoning your website before finding anything. The content of your website will not matter if visitors must wait to access the content, especially when they can switch to your competitor's website.

How fast should your website load? According to Kissmetrics, 47% of visitors expect your website to load in less than 2 seconds, and 40% of visitors will abandon your website if the loading process takes more than 3 seconds. The loading expectations may seem unreasonable. However, keep in mind that Google also considers load time as a factor while ranking websites. Google is serious about loading time, and websites that deliver poor user experience are less highly ranked by Google.

Fortunately, the speed of your website can be easily improved to prevent hesitation among potential customers. The first thing you should do is find out how fast your website is loading from different locations and multiple devices. There are many website speed test tools to help you find the speed of your website. These tools will help you pinpoint precise numbers on load times.

You should also consider a website analytics package. For example, Google Analytics is completely free and is an effective tool for obtaining more information about your visitors, information you may not be aware of.

It's quite possible that your website is slow because of your hosting plan. You should check with your host for the best hardware and bandwidth available. You may need to upgrade your hosting plan.

Large images are probably the number one cause of slow websites. The bigger your image, the longer it will take your website to load, especially over slower connections. To avoid this, make sure that every image on your website is optimized for the web. There are many online tools to help you compress large images.

Visitor’s willingness to wait is only becoming lesser and lesser. Knowing the speed of your website is important. Milliseconds will make a difference when it comes to optimizing your website and retaining potential customers.

Presented by Skilled.co

The Do's & Don'ts of Selling to Millennials

2017-05-26T21:07:00Z

Millennials are the last generation born in the 20th century. They are between the ages of 18 and 36 years old. They are often labeled with bad fame, such as carrying the narcissism trait, but they are also the generation that receives the most marketing attention. Nearly every marketer focuses and caters to Millennials. With approximately 80 million Millennials in the United States and $600 billion spending power each year, it’s crucial to acknowledge and understand the dominating group.

Millennials are known to be tech savvy. They own various tech devices and stay connected through social media so connecting with Millennials requires an approach that goes beyond the traditional marketing strategies. Don’t waste time and money advertising on radio, billboards, prints and television. You will not reach Millennials through those channels. Do invest your time on social media. As mentioned in the Huffington Post, “55% [of Millennials] rely on social media as their primary source for shopping, news, and information.” Use social media to build and maintain customer relationships.

Millennials are always on-the-go and stay connected through their mobile device. BazaarVoice reports that 73% of Millennials make purchases directly on their mobile devices. Do develop a strong mobile shopping app to reach Millennials.

Millennials “attention spans are short and demands for personalization are high,” as described by BevyUP. Furthermore, The Millennial Consumer Study reports that 42% are interested in helping companies develop new products and services. Don’t create products and hope that your targeted audience will consume them. Do encourage Millennials to become a part of your product development process. Focus on building customer relationships by encouraging feedback and in response develop a customized brand.

Communication is key with consumers so stay connected and engage with Millennials. Allow them to voice their opinion and interact on social media, also consider other platforms like Pinterest. Listen to their needs and become acquainted with their behaviors. For instance, Millennials spend hours online so give them the flexibility to add an item to a Wish List and purchase later. A Wish List can serve as a reminder for the consumer and help you pinpoint product interest. Approaches like this will help build your brand and keep Millennials intrigued.

Wrongful Termination: California Employment Legal Group

2017-05-26T08:31:00Z

California Employment Legal Group solely represents employees, not employers, in various labor law cases, including but not limited to the following:

Wrongful Termination & Retaliation

Disability Discrimination

Sexual Harassment & Hostile Work Environment

California Employment Legal Group focuses entirely on employment lawsuits and has represented hundreds of employees within California and across the United States in everything from individual sexual harassment claims, disability discrimination to large class actions for unpaid wages.

California Employment Legal Group takes great pride in providing employees with the best advice possible and routinely offers free consultations to employees who contact our office daily.

California Employment Legal Group handles all of their cases on a contingency fee basis. This means that we do not charge our client employees until we obtain a settlement, and upon obtaining a settlement on your behalf will only charge a percentage of the total amount.

California Employment Legal Group’s primary office is in Los Angles. However, at any given time California Employment Legal Group is representing client employees in any county in California, and also has handled large-scale unpaid wage class actions and other cases in many other counties.

Call California Employment Legal Group today at (800) 598-7993 for free a consultation. They will fight vigorously to protect your rights.

How can e-tailers Survive & Thrive in the Age of Subscription Box Services

2017-05-25T23:04:00Z

With a myriad of product options, customers have felt the pain of trying to sift through them all to find pieces they'll love. Subscription box services have helped ease this pain by creating personalized boxes. Customers are loving their boxes and are relying on them for product selections -- how do you survive this loss in customer interest?

The simple approach, but effective would be to take the best components of a subscription box service and incorporate those elements into your business. Here are a few elements you can develop for your business needs, as mentioned by BevyUp.

Personalized Shopping

Many subscription box services have their customers complete a survey to help personalize their box. Some companies even allow their customers to return some items and solely pay for the items they do keep. Other companies expect the customer to keep everything, but if the customer is not content with the items, they may just cancel their subscription.

You too can personalize the shopping experience for your customer. Use your in-store sales associate to make personalized shopping recommendations. A sales associate can offer their expertise and create an instant connection with the customer. Something that is lacking in subscription boxes. They can instantly understand the customer’s interest and concerns, and in return make trustworthy recommendations, resulting in increased customer satisfaction and lower product returns.

Convenience

Subscription boxes make it convenient for customers to receive their items in the mail. They don’t have to leave their house to receive their items and they don’t even have to select the items in their box.

Most customers view subscription box services on mobile. You should also focus on creating a pleasant mobile experience for your customers. This will encourage your customers to stay connected and visit your store more often.

Develop Customer Loyalty

Box Subscribers are loyal members because they usually sign up for recurring boxes. Many subscription box services stay connected with their customers through social media. They encourage subscribers to share their boxes and often tease new items on social media, making it even more difficult for customers to cancel because they don’t want to miss out on next month’s box.

To stay connected, develop a relation with your customers in-store, online and on mobile. Make it convenient and easy for your customer to reach out and keep the connection going by updating them with the latest items. Share customer’s items on social media and address your customer’s questions and concerns openly on social media.

The future of e-tail will not just be e-com or brick and mortar or subscriptions, rather a hybrid version of all 3 existing harmoniously. Think of successful e-tailers like Amazon, who have now segwayed into traditional retail by building a physical presence and have always acknowledged the power of subscription e-com and its forecastable revenue.

10 Seach Engine Optimization Musts For Every Online Marketer

2017-05-25T22:45:00Z

The evolution of technology is inescapable. Once you believe you’ve learned a subject to a master level, there is a new evolution on the topic that is being spoken about. Most articles you read will discuss the importance of remaining current with technology. The same can be said about new updates and algorithm changes that Google rolls out. It is fundamental to stay in touch with the latest developments in the SEO industry and look for reliable tips from experts.

We decided to put together a list of useful and effective SEO tips with all that in mind to help you navigate the world of search engine optimization to make it easier and streamlined.

1. Use Google

You might be the owner of a growing and thriving business, the SEO specialist in a Web agency, or a passionate SEO ninja. Ranking on Google is the place to be seen, using Google, as a benchmark is a great place to start since ranking on Google allows you to be seen.

Using keywords, you can start to see your competitor’s trends and commonalities as well as how they use their SEO and their Google ranking.

The easiest and most fundamental Google search optimization tip is to use the search option to gain esteemed insight.

2. Page Speed

One factor that Google looks at when ranking is how quickly your page loads. The longer it takes to load, the lower the site will be ranked. An important SEO tip is to make sure your page loads lightning quick.

Quick tips for keeping your website loading speed up are: Upgrading your server, making sure your content and codes are streamlined, use of browser caching, and finally, employing a Content Delivery network.

3. Do your Keyword Research

Keywords are still important, make sure you are using keywords that pertain to your content within your URL, page title, sub headers, image descriptions, meta descriptions, etc.

There are Tools such as Keyword Explorer by Moz that will help find the top Ranking Keywords in your field.

4. Don’t Just Optimize for Keywords

Optimize your keywords with intent in mind. The days or yore are gone. The amounts of repetitive keywords that are included on your page for higher rankings are over.

Looking for intent in search query and individualizing keywords is the first step. Answering the query in the best way possible will allow visitors to get their eyes on what they are looking for. Again, the days of stuffing simple keywords are long gone, Google algorithms are much more sophisticated now.

5. Write Lengthy, In-Depth Content

Another aspect of gaining success today is your word count. Google algorithm will see longer articles as more informative and in-depth content. Making sure your word count is higher than your competitors, will ensure you will rank above them.

We recommend a minimum or 800 words per article, there is no limit to how many words are in your article as long as it is informative, credible, and reliable.

6. Rank for Featured Snippets

Becoming a featured snippet is relatively new to Google search optimizations, but definitely a tip worth using. Writing a brief of the content found on your site can turn into a featured snippet, and in turn, it will increase the traffic to your website.

In order for you to qualify, your answer has to be concise, complete, and clear. Essential information must be answered within a few sentences or emphasized points.

7. Don’t Forget the Basics

Along with doing your research on keywords, being able to have the basics mastered is important.

As you are looking into keywords to help your site, make sure to create targeted SEO page titles, meta descriptions, and article headlines so potential customers can find you. Using Google’s recommended character count to improve your click-through rate will come as an advantage for you and your business.

8. Describe Images and Transcribe Video

Adding images and videos to your website can add a lot to your page aesthetically since plain text page can be very boring. Media content will not only add to SEO but will also have your visitors interacting with your site as well.

Writing lengthy, in-depth content, describing images, and transcribing the audio from your videos will help your SEO exponentially. Google wants users to have the best experience possible, and having the extra content will catapult the user experience.

9. Optimize for Mobile Users

Most traffic is now coming from mobile devices and being able to cater to those visitors is a must. Catering to this massive segment of your audience, and providing a seamless experience on any device is key.

In 2019, Google has started mobile-first indexing to prove how much mobile-friendliness matter.

10. Get External Links

Regardless of how great you believe your website to be, external links are important to include. External links will help in ranking for any target keywords.

Researching “Off-Page SEO” as well as “the most effective ways to get ‘Quality Backlinks” will give you great insight into how external links will benefit your website. In the long run, external links will improve your SEO, and they will bring more traffic to your site.

In Conclusion, as you research each of these tips, you will have a whole world open up to a successful SEO campaign. The internet is always evolving, your website and your business should be as well.

7 Techniques for Voice Search Optimization

2017-05-24T20:35:00Z

In today’s world, humans and technology are interacting more and more, making life a little simpler. According to Pew Research Center’s survey, 81% of Americans today own a smartphone, most of which have a mobile assistant such as Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa.

With mobile assistants using voice recognition, voice searches are going to be an integral part of today’s SEO strategy. As the browsing and searching habits of online users are evolving, businesses must adapt or face missing on worthwhile opportunities to gain additional traffic.

What is Voice Search?

Before looking into tips on how to use voice search optimization, we must first understand what it is and how it will help our business.

Anytime you speak to your mobile assistant, voice recognition is used to listen to your voice asking for a command. Voice recognition software will convert your spoken word to text. This will show you search results, typically returned to you as a spoken answer, and it will be accompanied by a limited set of webpage results.

Google Voice was launched in 2008; this had many people wondering if voice search would be the future of SEO. Voice search is just as important as common text SEO just a different medium of querying a search. Now the real question becomes, how can we tailor content for voice searches?

Why Does Voice Search Matter

According to techcrunch.com, 31% of smartphone users worldwide use voice search at least once per week. 55 % of households are expected to own a smart speaker device by 2022.

Voice search has now been around for more than a decade, with these statistics marketers have been forced to begin to pay attention to this new medium SEO specialists cannot ignore the growing number of people who are using voice search. They need to learn how to adapt so they can use it to their advantage People write and speak differently, voice searches are changing as well, opening many doors to creative ways of ranking keywords that have no competition yet.

The following tips will help with your voice search optimization moving forward.

1. Identify Featured Snippet Opportunities

Similar to other SEO campaigns, it is necessary to thoroughly research keywords in order to start identifying which ones are most likely going to be searched for with voice searches

To begin your list, we must first understand what types of searches are most commonly being used with voice searches, along with the results they produce. The most common phrasing when using voice search is in the form of a question. Therefore, the question or query is likely to start with words like “Who,” What,” “Where,” “Why,” and “How.”

People, when speaking, tend to formulate a full sentence rather than a quick text search, which is fragmented and less developed.

Regardless of how you conduct your keyword research, it usually will result in relevant terms you must plan to include in your content. The goal is to win a featured snippet. Featured snippets are designed to provide concise answers to common questions or searches. Great ways to measure your keywords is by searching them in your favorite search engine, and then survey the results page. Is there an answer box present? Is the snippet in the form of a list, a paragraph or a table? Take note of your research and its findings. Use this to outline your content to win a featured snippet, which will lead you to successfully taking the top spot and winning the featured snippet.

2. Include Long Tail Keywords In Your Research

Long tails, which are long phrases in your content, are making their way into the keyword collective. These long tails will boost your chances of providing direct answers to questions the keywords are asking or answering. An additional tip when researching the search engine results page, survey the, “People also ask,” section to find out what Google is inquiring to find answers best fit for searches. Use this information to tailor your answers within your content.

3. Local Searches – Plan for “Near Me”

A large amount of voice searches are based around looking for local services. Ensure that you are making the best use of your Google My Business Result, and that you are optimizing it to give you the most exposure. As you review your Google My Business rank, look for the most relevant listings in your niche. As you learn more phrases and keywords, you will be able to customize your content so you can become the first result.

Keep your Content Conversational

The goal for SEO is to always focus on optimizing for your users. Any time you are optimizing for voice search, try to present your information in a question and answer style, as naturally that is how one would ask their virtual assistant. A good way to encourage eloquent AI response is by keeping your word choice and sentence structures simple. Your answer should be clear and direct for effortless understanding. Again, using natural keywords and phrasing in your content will ensure you get the best exposure.

4. Implement Q&A and Voice Schema

Being able to express what your content is all about is very important. The most important part of SEO is making sure meta robots and algorithms know what your content is all about. Meta descriptions and canonical tags are a good way to begin planning your voice schema. The main reason for this approach is due to voice assistants not always using keywords, header tags, or questions to provide answers. However, using meta tags is a sure-fire way to ensure search engines are pointed in your direction. Using a Q&A schema is a great way to have questions and the user’s answer directed towards meta robots.

5. Optimize For Page Speed

As in any SEO campaign, your website’s speed will always be a factor. Make sure your content is properly optimized. Ensure your site architecture is in proper order, your images are compressed, and as always, make sure your pages are all mobile-friendly. Having your page optimized for voice search should be a huge motivator, which will help you gain a head start on your competition.

6. Double Down on SEO Best Practices

There is a small difference between voice search optimization and your typical text search, but at the end of the day, all of your SEO practices coming together will mean the difference between a great website and an amazing website. It will require a focus on the basics. We might sound like a broken record, but SEO is all about finding the right content and the right answer to the questions being asked. Voice search is just a means of getting that answer to your audience faster.

Voice search, although it is not new to the public, is something SEO specialists are factoring in to better their websites and business opportunities. It is now a new tool in your toolbox to help grow your business.

Third-Party Vendors Add-Ons

2017-04-14T00:19:00Z

Setting up and maintaining an ecommerce store can be a challenging task for many new businesses. To begin, the very first dilemma you will face will have to do with building your website. Do you build your very own ecommerce website or should you select a third-party ecommerce platform?

Using an ecommerce platform provider like Shopify, Magento, or Bigcommerce may seem like the inexpensive way to go. It’s probably the quickest solution if you do not have the resources and time to build your own ecommerce website, which may require hiring engineers and designers.

However, with third-party vendors you inherent the mistake in assuming the more integration you do to your base platform the higher conversion rates you will achieve, but it’s usually a trap for payments and will only diminish your return on investment. Shopify usually includes platform transaction fee, and add-on fees with consistently more expansive month to month fees than a self-hosted ecommerce website. In addition, there are many add-ons to the base platforms for open platforms like Shopify and Magneto, but eventually you will end up with diminished returns. Vendors will keep selling you other add-on features that include various costs, integration, and maintenance. Because plug-ins are written by different third-party providers, compatibility between them may be lacking. Custom programming is often required to fix coding malfunctions, often creating disappointing results. In the long run, you will have to ask yourself if these add-ons are really making your products better, or is your focus better spent on something else?

Regardless of what you are selling on your ecommerce website, ensure that you take the time to research your options and make an informed decision. Identify your business’ needs and ensure that you build and deliver your ecommerce website effectively to maximize your return on investment.

Why Does My Ecommerce Business Need an App?

2017-04-12T18:44:00Z

It’s no surprise that more than two-thirds of the US population owns a smartphone and spends a third of their time behind a smartphone. This includes using a retail mobile application for their shopping necessities. Consumers are readily downloading apps, as BizRate reports that 83% of surveyed buyers have downloaded a shopping app.

Additionally, a recent poll with Erminesoft shows that 78% of users rather access their favorite shopping sites via a mobile app than through their mobile browsers. There are many advantages to using mobile apps instead of mobile sites. For example, one of the great benefits of using a mobile app is tends to function better without internet connectivity for offline browsing or with slower internet speeds with highly optimized background loading for most of the common elements that mobile sites cannot achieve. So what are the compensations of developing a mobile app for your business?

Here are a few reasons why your business should develop a mobile app for your ecommerce site, as mentioned by Erminesoft.

Mobile Apps Make Payments Easier, Faster, and More Secure
When developing a mobile app, you can include secure payment options and program the app to remember these options for subsequent shopping experiences.

Mobile Apps Encourage Social Sharing
Mobile app developers can build social sharing right into the app, so that they can alert their friends when you add a cool new product.

Mobile Apps Allow Push Notifications
Notifications can be issued when you need to unload some merchandise and run a special sale, or offer a promotion to get the word out about a new item.

Apps Give Mobile Application Developers More Control Over the User Experience
Mobile apps allow your developers to design a unique and powerful user experience according to the device the user has.

Mobile Apps Help Build Brand Loyalty
Nothing puts your brand and products front and center like a mobile app that the customer sees every time they use their phone. This makes mobile apps a powerful tool for building and nurturing loyal customers.

Publishing a mobile app for your ecommerce business is a great way connect and engage with mobile users. Ensure that you develop a straightforward and clear navigation so customers can find what they are looking for in a few steps.

Here are some pitfalls to be aware of when developing your mobile app:

Select the Right App Vendor
You should fully research, evaluate, and check any app vendor you’re planning to work with.

Seamless Integration
Your goal should be a good and seamless integration with your current CMS so you don’t have to manage the product data on the app separately.

Cost Evaluation
The development of a mobile app for your business is a complex process affected by many factors. Make sure to examine all aspects of the development process.

Build a Responsive Site First
A mobile app is not a substitute for a mobile site. Most consumers are on a mobile device so ensure that you have a responsive web design to engage mobile users.

The Formulas Behind Customer Lifetime Value and Customer Acquisition Cost

2017-04-11T18:54:00Z

Not all customers are created equally, so why do we pay the same for acquisitions costs? The cost of customer acquisition is one of the most important metrics for an ecommerce business, besides the lifetime value of a customer. Simply, because your business needs to make money in order to survive. So why is customer lifetime value also important? Lifetime value will give you an estimate of repeated sells you can expect from a particular customer, which will help make an informed decision on how much you should really spend in “buying” that customer for your business. Knowing lifetime value will also allow you to budget campaigns and discount offers. This way you can avoid disappointing results of discounting when your ecommerce business needs the cash flow to survive.

A formula for Customer Lifetime Value

To calculate the customer lifetime value, you have to take some variables and constants into account. As Sailthru, the modern marketing expert mentions in this article, these are the variables to consider:

Customer Value / Week (a) – how much does a customer spend weekly in your shop?
Customer expenditures per visit (s) – how much are customers willing to pay each time they visit your shop?
The purchase cycle (c) – how often do customers visit your shop each week?

After calculating the variables, you will have to consider some constants to help you determine your estimated customer lifetime value. As SailThru describes, these are the constants to consider:

Average customer lifespan (t) – how long, based on your experience, do you expect customers to remain your customers?
Discount rate (i) – no, this is not your customer’s discount. You are projecting a value, into the future, but you’ll have to adapt this value to present tense. Simply put – the value of a certain good in the future is lower than that of one you are holding in your hands today. You can study more about this topic starting with the Annual Effective Discount rate and than heading over to Intertemporal Choice. Puzzled? Maybe you’ll want to go with something like a (0.1) value.
Customer retention rate (r) – how many of your customers come back to your store and purchase from you, compared to the previous, equal amount of time?
Profit margin (p) – pretty self-explainatory
Average Gross Margin per Customer Lifespan (m) – the gross profit per customer expected in the given average lifespan (Profit Margin x Expected customer lifetime expenditure)

Now that you have calculated the variables and constants, you can move on to three equations, as outlined by SailThru:

Simple Customer Lifetime Value Formula
There are two main variables involved – the average customer value / week (a) and the average customer lifespan (t), expressed in years.

The formula for Basic Customer Lifetime Value:
Extended Customer Lifetime Value Formula
Now, take into account our profit margin and double check the figures, by using the Customers expenditures per visit (s) and the Purchase cycle (c) value.

The formula for extended customer lifetime value:
Projected Customer Lifetime Value Formula
This formula will calculate customer value using the Gross Margin per Customer Lifespan (m), discount rate (i), and retention rate (r).

The formula for Projected Customer Lifetime Value:

Use the three formulas to find an average. Once you find that number you will know how much to spend on particular customers. Knowledge is key! Make sure to identify loyal customers. Separate customers into marketable groups to engage your profitable customers, and spend less on unprofitable customers.

How Can Your Website Compete Against Amazon And Win

2017-04-11T00:17:00Z

Amazon is the largest online retailer in the United States so how do you compete against the retailer giant? Although most businesses will never reach the size Amazon has accomplished, you can compete and make your own path. Amazon’s massive size can be intimidating at times, but its massive size leaks many weaknesses –weaknesses you can and should take advantage of.

Every Other Retailer VS Amazon
It’s easier to hate the competitor, but what if you joined in Amazon’s success and sell your products on Amazon? Listing your brand on Amazon will most likely take up more real estate than it ever could on its own. This will give you many more opportunities for a click on your brand over your competitors.

This strategy can be a weapon for your business, but make sure that you create an SEO campaign to address any challenges that may come with Amazon. You do not want to bury your own product pages in the search results.

Unique Product Descriptions
According to PowerReviews recent Survey, more than 43% of shoppers feel uncomfortable when product information is missing. Creating unique product descriptions for each and every product can be an extensive task, but the benefits are very much worth the effort.

If you are selling your products on Amazon, it’s important that the product description on Amazon is not the exact description for your online store. You do not want to duplicate your descriptions on Amazon. Instead, you should keep the same keywords and basic features, but make sure to provide more detailed descriptions for your online store.

What You Can Offer That Amazon Can’t
Out of 1,000 online shoppers in the US, a third of shoppers say negative reviews help them make a balanced shopping decision. Additionally, shoppers who can’t find reviews will leave that site—and 25% will head to Amazon, according to PowerReviews recent study. It is no secret, that Amazon listings contain endless customer reviews sharing their very honest opinions. This is definitely a tool you can utilize for your own website. Customer ratings, authentic reviews and specific product details are great ways to gain customers’ trust. On your e-commerce website, make sure to include detailed descriptions, specs, videos, manuals, and charts.

Amazon has amazon basics which offers the most popular items in every category with free shipping. This hurts most vendors in each industry, but as the expert of your product offer your specialized help for specific questions or problems.

Amazon has also made waves with loyalty programs. Prime shipping for example, is Amazon’s membership, which includes shipping benefits, like free expedite delivery. Don’t stay behind and create your own loyalty programs. Offer incentives, special events, and encourage customers to post videos, share photos, and write reviews.

The combination of high quality information and focused expertise is a powerful weapon. Competing against Amazon is not impossible if you have the right strategy.

The Hidden Cost of Re-Platforming

2017-04-05T23:51:00Z

Re-platforming is a crucial decision to make for your online business. It is the process by which an e-commerce site moves from one platform to another in hopes of gaining more sales and adding new features. Re-platforming can provide many benefits to your e-commerce site, but if not done properly, it can inadvertently affect your online sales.

Re-platforming projects are often prompted or pushed for as a response to dwindling sales. Many times, triggered by the marketing department or by the simple desire to have a more up-to-date on modern look.

When considering a re-platforming initiative there are many points to consider, such as the stability of the current platform versus new features and designs of the new platform. Often a re-platforming is not triggered by a return on investment (ROI) calculation where a study could be done on how much incremental sales can be gained by new features or a better user interface (UI). This is mostly because re-platforming projects are always thought out as projects that will be completed without any interruptions to business continuity, which is completely false.

But mostly, during the development and design of the new platform core, important business rules and logics do not get properly imported into the new system given that most of the focus is around redesign and new features.

Here are some of the guidelines for not falling into the pitfall of re-platforming:

A shiny new website is never the answer. A re-platform project should only arise because there is a problem to solve, such as outgrowing the capabilities of the current platform.

Locate the root cause for falling or dwindling sales. It's not common but look at competition, product, and audience engagement.

If you know there are feature sets missing from your current platform that could drive sales and increase revenues do an ROI analysis.

Do your re-platforming into phases. Phase 1 should always be replicating exactly what you have. This is not popular as multiple want to do everything altogether, but you send the risk of missing a lot of things that are the results of years of operating your current platform.

Before deciding on a new platform, make sure to identify the needs of your e-commerce site and understand the capabilities of your current platform to help you make an informed and successful decision for your online business.

California Employment Law Group Launches New Website, Powered By Nox Solutions

2017-03-02T22:42:00Z

California Employment Law Group's new website caelg.com, is designed to assist clients in need of legal assistance and provides extensive information concerning the firm’s many areas of expertise including employment law, wage and overtime, employee class-action, wrongful termination, sexual harassment, and discrimination. The new website caelg.com, provides visitors with an interactive and user-friendly experience. It also includes a translation feature that allows visitors to translate the website from English to Spanish.

California Employment Law Group’s new website caelg.com, makes it easier than ever to contact the firm using Contact Us forms throughout the website, and is also expanding its reach through social media so visitors can now find CAELG on Facebook.

"This is a great opportunity for us to provide the platform necessary to take California Employment Law Group to the next level,” said Payam Zarabi, CEO of Nox Solutions.

California Employment Law Group is an experienced law firm with the necessary resources to address serious violations of workplace and civil rights. The attorneys at the California Employment Law Group have represented many employees in California, achieving superior results for innumerable clients and have earned the respect of other legal professionals, as well as their clients.

Nox Solutions is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox Solutions has designed and launched the new site and will continue managing caelg.com, providing hosting, technical support, and customer service.

In 2016 find a Brand Ambassador

2016-01-07T02:27:00Z

Intuitive marketers and e-tailers are shifting their approach and focus from traditional traffic sources to brand ambassadors. This is in larger part due to the fact that the majority of content portals (Google, Facebook, YouTube, Yahoo) that could drive significant traffic to your website, are becoming ever more increasingly brand centric, and focusing on the top 100 brand advertisers. So what does that mean for the other millions of websites out there? How will they be able to compete for eyeballs?

We think the answer is in brand ambassadors. They have always existed, this is not a new avenue. But they are becoming ever more increasingly important if you're trying to get your message out there and your product sold. Here are five reasons why we think brand ambassadors are crucial to the survival of e-commerce beyond the top 100 brand advertisers.

Brand ambassadors allow you to use the viral nature of the internet deliberately, without having to get lucky. The tools are already in place. Anyone can share anything with their entire circle of social media friends with just one click. Enlisting brand ambassadors exposes your company’s brand to multiple social circles made up of people who want what you have, and who already trust the messenger.

Trust - Consumer skepticism is growing about advertising, and trust in them is eroding. At the same time, mass paid for advertising no longer reaches as many people as cost effectively as it did previously. This is due to both the fragmentation of media (due to greater choice of channels), and also due to the growth of online and social media. In a recent Nielson survey, only 33% of consumers said they trust paid advertisements, but a 92% trust peer recommendations.

Cost Effective - There’s tons of research out there showing that word-of-mouth is the most impactful and trusted form of marketing around. Most brand ambassadors are happy to be compensated with perks, swag, and discounts, and some will even do it for free, just because they truly enjoy what your business has to offer.

Degrees of Separation - People pay more attention to their friends than they do your advertisements. The effective way for your business to “break through the marketing clutter” is to work through people’s social networks online and off. Traditional media advertisements is being tuned out. Think about whether you are really reaching people and if they are really listening. Often with Google or Facebook advertising takes thousands of ad impressions before you get just one click.

Brand ambassadors humanize your product. People like to buy from people. Although organizations traditionally brand themselves through logos and symbols, social media offers an opportunity to do much more. Ambassadors are emotionally engaged with your company’s brand and they expose the brand value you promise to deliver to your customer. If you can positively engage someone with your brand, they could be your greatest sales person.

Social Horse Power (n.d.). 12 Reasons You Need Brand Ambassadors Now [Blog post]. Retrieved from https://www.socialhp.com/blog/12-reasons-you-need-brand-ambassadors-now/

Mobile or NOT (be in business) ?

2015-12-28T17:31:00Z

As e-commerce becomes a larger portion of total retail sales each year, mobile commerce will become a larger portion of e-commerce sales. According to the Mobile Checkout Report by BI Intelligence, mobile accounted for 12% of $303 billion in U.S. e-commerce sales last year, but by 2020 it will be 45% of $632 billion in total e-commerce sales.

With more than three-quarters of U.S. adults owning a smartphone, businesses can’t afford to stand by and simply watch. Businesses have had to adapt to an ever changing world of technology, creating a business Darwinism cycle like never seen before. Adapting to new technologies and processes like computer systems, the Internet, and now mobile computing is the only way to not only stay viable but grow. Mobile use around the world is expanding exponentially, which means that for businesses wanting to stay viable, going mobile is much less an option than it is a requirement.

"Over 65% of internet traffic is now going over mobile devices." - Forbes

Is your company ready for the move to mobile? Do you have a well-defined mobile strategy? If not, then we would welcome the conversation. At Nox Solutions, we have the business and technical experience to work with you toward developing a smart mobile solution. Whatever your goals, interests and requirements, we can develop a mobile application that connects you, your customers and employees in the most engaging and innovative ways.

"71% of enterprises are looking to or are actively deploying mobile apps." - Symantec

"Mobile engagement campaigns are 31% more effective than traditional outreach programs." - Forrester

We work with stakeholders to fully understand your business in order to solve your business needs. We analyze your business market and processes, study your customer capture or work flow processes to provide valuable recommendations on your mobile strategy. From developing your Mobile Strategy to diagraming, wire framing, producing a functional prototype and final delivery our team will be driving the project to meet all your goals.

"Over 65% of internet traffic is now going over mobile devices." - Forbes

Is your company ready for the move to mobile? Do you have a well-defined mobile strategy? If not, then we would welcome the conversation. At Nox Solutions, we have the business and technical experience to work with you toward developing a smart mobile solution. Whatever your goals, interests and requirements, we can develop a mobile application that connects you, your customers and employees in the most engaging and innovative ways.

Chuck Martin (2015, December 23). Mobile Commerce Heading To $284 Billion, 45% Of Online Spending [article]. Retrieved from http://www.mediapost.com/publications/article/265439/mobile-commerce-heading-to-284-billion-45-of-on.html

2015 eCommerce Pulse in Review: 6 Promising Highlights

2015-12-23T02:15:00Z

As the dust settles behind an impressive holiday shopping season for online retailers, below we have a quick look at some key analytics and takeaways.

A total of 30.4% of online sales were placed on mobile (phones and tablets), up from 25.9% of orders in 2014. In fact, the share of transactions made on mobile phones climbed from 14% in 2014 up to nearly 20% in 2015 (19.9% to be exact). The share of orders placed on desktop computers dropped from 74.2% in 2014 to 69.% in 2015. You can no longer ignore mobile traffic and hope for the best. More and more users are shopping from their mobile devices and retailers need to ensure that their mobile experience is effective and converts.

Search ruled holiday shopping in 2015, claiming a combined total of 39.2% of orders: organic search with 21.5% and paid search with 17.7%. This once again reaffirms that paid search remains a necessary evil, making it difficult to do e-commerce without it.

With strong revenue increase (12.1%) came a solid jump in orders, up 10.9% with the average order value (AOV) up 1.1%. This indicates a less promotionally driven holiday season — a good sign for retailers.

E-mail marketing was the leading channel behind search, driving an impressive 20% of online sales. Neck and neck with email was direct marketing, taking 19.4% of the holiday shopping pie. As we gear up in 2016 the biggest take away for us should be a continued emphasis on successful email marketing campaigns.

Apple continued to rule the mobile shopping game with 76.9% of orders placed on iOS devices. Consumers using Android devices accounted for 22.7% of online transactions, which is up slightly from 2014 when that number was 20.7%. Leading us to the same conclusion once again that if you are going to spend resources building an app, start with iOS first.

Social media (Facebook, Twitter, and Pinterest, etc.) only drove 1.8% of sales, down slightly from 1.9% of sales in 2014. It is getting harder and harder to drive conversions via social platforms. However more and more retailers are using social for brand awareness and product launches.

Mike Baumgarten (2016, January 6). 2015 E-Commerce Holidata Recap [Blog post]. Retrieved from http://blog.custora.com/2016/01/2015-e-commerce-holidata-recap/

The Gamification of e-commerce

2015-12-17T18:04:00Z

If you're not familiar with the term gamification it refers to using elements of play and common game mechanics such as points, badges, rewards, and other incentives in nontraditional contexts in order to affect behavior. Done right, gamification is a subtle but fun way to get people engaged and drive higher engagement towards sales.

Rewards and loyalty points are perhaps the earliest flavors of gamification and to this day the most prominently cited examples. However with the ever increasing adoption of social media, gamification like everything else in retail has to evolve. And this evolution will be highly impactful for those who can play the game right.

Read here: http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/ to identify some of the do’s and don’ts of gamification. When implemented correctly, gamification can be applied to customer engagement and successfully engaging people and motivating them to change behaviors, develop skills, or solve problems. Leveraging some of the features used in real games, gamification can turn many other types of activities into games.

Here is an article we found that references the top ten examples of where ramification was used effective to assist in e-commerce. http://yukaichou.com/gamification-examples/top-10-ecommerce-gamification-examples-revolutionize-shopping

Dr. Laura Berman Launches A New Daily Show With A New Website

2014-07-14T23:58:00Z

Dr. Laura Berman has launched a new website, UncoveredRadio.com specifically for her new show, Uncovered with Dr. Laura Berman.

The brand new designed website allows fans to easily access the most popular content, including the daily show and latest show news.

Subscriptions to the online membership program, “Uncovered VIP” provides access to premium content, including commercial-free podcasts of Uncovered with Dr. Laura Berman, member-only access to contact Dr. Berman, and other exclusive content.

"We are excited about the launch of Dr. Laura Berman's new podcast and website." said Payam Zarabi, CEO of Nox Solutions.

Dr. Laura Berman is a world renowned sex and relationship expert who is considered a thought leader and innovator in her field. As a sex and relationship educator, researcher and therapist for more than 20 years, she has helped countless couples build stronger relationships, improve their sex lives, and achieve a heightened level of intimacy.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized eCommerce solutions through a proprietary enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing UncoveredRadio.com, providing hosting, streaming media, technical support, inventory management and customer service.

eCommerce in 2014: 4 Key Trends

2014-04-28T21:16:00Z

As technology continues to advance, more and more people will be able to easily use the Internet and their mobile devices for products, ordering, and more. Online shoppers are beginning to have much more information steadily and readily available to them whenever they want it. Mobile devices, social networks, and more have paved a way for consumers to research the products they want before they even make any type of purchasing decision.

Social Commerce

Social commerce is evolving and as such, it is beginning to take over in the way of face to face communication with customers. Companies who are not focusing on eCommerce or only view it as a side opportunity, will be hit hard in 2014. Social media is beginning to be the initial contact point and stage for research about products.

Consumers will begin flocking to these networks to start finding sales, coupons, discounts, information, and more. They look for royalty programs and hope to find something that they can join in on to receive the most bang for their buck. Companies will also begin to advertise here and offer their customers discounts to encourage purchasing and increase profits.

Analytics and Bigger Data

You cannot talk about eCommerce in 2014 without using the two words “big data”. Analytics and big data will begin to mean more than just a segmented email list. Merchants will begin to grab these lists and analyze the data to view what their customers are after and what they are shopping for. They will be able to see purchase trends and predict what types of profits they can receive and how well a product will do.

For example, companies are beginning to link their products with applications for the phone which will provide even more data to the customer and help them in the long run. This data will help drive more sales, increase sales, and boost the current customer into a higher bracket of worth.

Consumer Centric

Being consumer centric means focusing on your customers and not on your product. This is the new way of business for the future and will yield better results and profit than being product centric. It is important for companies to focus on the customer and meeting their needs. If the customer is being catered to, the customer is likely to spend more money.

To learn more about being customer centric and what it is all about, check out our other article titled: Product Centric Versus Customer Centric: Does it Matter?

Subscription eCommerce

Subscription eCommerce is beginning to evolve and is something that many customers actually enjoy more. This type of subscription allows them to stay home or continue working instead of leaving to go shopping or pick up the things they need. Customers can opt in for different levels of membership, overall saving them more money.

Check out our article titled: The Goldmine of Subscription eCommerce to learn more about subscription eCommerce.

Get with the Program

Companies need to change with the future to maintain their customer base. Customers are becoming smarter and are already equipping themselves with knowledge about products and services before ever even stumbling upon your online store. Be prepared and know how to handle them better, along with providing them with the applications and products they need.

Product Centric Versus Customer Centric: Does it Matter?

2014-04-28T19:04:00Z

Previously, businesses were focused on being product centric, but times have changed and being customer centric is much more important. If you are wondering exactly what being customer centric is, then you have stumbled to the right place. Being customer centric is when you place focus on the customer and understand his or her needs. You keep the customer’s interests in mind and you are able to handle complaints, fix and resolve problems, and cater to every customer.

What is the Difference?

There is a big different between product centric and customer centric. It is important to understand the difference to know how to properly run your business and adhere to the customer.

A product centric company will place all of its focus on a product and try to sell that individual product to as many people as it possibly can.

A customer centric company will focus on one sole customer and try to sell that individual customer as many services as it can.

Although the two sound alike, they are very different and both offer different results.

Which One is More Sustainable?

A product centric company will come and go with its products. When the once popular product is no longer popular, the company will either need to come up with another stellar product or close its doors. This type of company only lasts as long as the product lasts and will die off over time.

It can be difficult for a product centric company to continually produce new product and not every new product is always a hit. This places bars on the company’s assets, profits, and more.

A customer centric company is more likely to be sustainable because the company itself is in a better situation and can respond to failed product or service better. This type of company can adjust its efforts or offer different services to the customer to retain them. The right type of product can be created for each type of customer.

Focus on the Best

In a customer centric company, you want to make sure you are focusing on the best customers you have. Not every single customer is worth your time or effort. You want to target customers who are more than just average. Granted, you can help the average customer but your profit lies within the best customer. See this breakdown of being customer centric in the infographic provided by Monetate.

In a customer centric focused business, you will need to adjust your customer based on their lifetime value. This is the estimate amount that they will spend/need you for. The higher the value, the more you want to pursue them.

Place Focus Where Focus Matters

It is important to evolve into a customer centric business to cater to your customers. Product centric businesses will see a boom of profit for that first stretch while their product is still hot and fresh. Once that fire burns out, they are done. A customer centric company may start out slower in the beginning, but overall they will be more profitable because they can adjust and provide more for their customers.

The Goldmine of Subscription eCommerce

2014-04-28T18:42:00Z

eCommerce is a way to provide your customers with the products they need all with a couple clicks of a mouse. These services help customers by providing them with convenient and quick options for all of their shopping. Your customers will never have to get out of bed or leave their office to order the things they need. This is very lucrative to many individuals and they would be willing to spend more for the convenience.

Types of eCommerce

There are a couple different types of eCommerce options that you can offer to your customers. The two most common include everyday items and surprise monthly services.

Everyday items include things that you find in your home on a regular basis such as toilet paper, coffee, boxed foods, formula, and more. These items are offered right through the website and you can usually purchase them either in small quantities or larger bulk quantities for discounted rates.

For example: see Amazon Dash. Amazon Dash is a new system that allows customers to streamline their shopping and they do it all from a stick that allows them to scan barcodes and talk to it. This service will be very beneficial for those who use it as it will provide them with convenience.

Surprise monthly services allow customers to sign up and receive monthly sample sizes of products to try. This is a popular method and similar to monthly wine club subscriptions and more.

Subscriptions

Another model that is hitting eCommerce and its customers is the use of subscription and monthly plans. This is lucrative to many individuals because they can save a larger amount of money by offering their customers a larger discount to sign up for an extended plan. These plans are typically paid for upfront or on a monthly basis.

This type of plan helps establish loyal customers and boosts revenues through repeat purchases.

Starting Your Subcom Business

Starting a subcom business may not be easy at first but if you have all of the right tools, you will succeed. Many individuals are looking to downsize their shopping and want to be able to have product delivered right to their door when they need it.

Plans that offer monthly delivery and billing are ideal because the person never needs to remember that they need the product and it will automatically show up every month for them. This helps busy moms and dads who don’t have time to sit down and think about these things.

Subscription commerce is on the rise and you can see for yourself in this infographic by KISSmetrics.

Get Started

Start focusing on yourself and your eCommerce business today. The ever changing world is always looking for ways to streamline daily and weekly duties. You can now help with that and provide customers with what they want. Your services are highly sought after and many individuals will come to your for their shopping needs.

eCommerce is around to stay and will continue to rise over the next few years as companies really begin to grasp the concept.

Your Business Email Address is More Important Than You Think

2014-04-24T22:16:00Z

Did you know that many small business owners never even contemplate their email address when they create it? One of the most important things that a small business owner has is their email address. Your email says everything about you and if you choose the wrong one, you place your company’s future at risk.

There are many benefits to having a personalized email address and one that looks professional will speak volumes. Extensions such as yahoo.com, gmail.com, and hotmail.com just scream non-professional. If you needed legal help and emailed a local lawyer and they replied to you and had the email address of yourlawyer@yahoo.com, would you continue working with them? The chances are no. Your customers think the same way about you and you must establish yourself as an authority in your area of expertise and then rock it.

Advantages of Using a Personalized Email Address

As a business owner, you can get a personalized email address without paying an arm and a leg. As a matter of fact, many domain name companies allow you to add an email option when purchasing your domain. Sometimes they will even offer you a free email address and account. If they do, take it! There is no harm in having one on backup even if you decide to never use it; but you will, trust me.

Brand for Your Business

A personalized email address will help give you an identity. Your email extension is the first thing your customers and prospects will see, so make it good. This will help your prospects and customers associate you with a specific brand, service, or product.

Professionalism

Your email extension will help you look established as a professional and you will receive more responses to your emails. A simple, free email extension looks unprofessional and it looks like you could not take the time to be serious about your company.

Management

Your email addresses can all be managed in one place when you have a business email. This makes it easier for you to handle all incoming communication. You can even set up multiple email addresses within the platform. For example, if you need an email address for services, sales, and inquiries, it is no problem.

Spam Protection

Your paid for email address will normally come with a subscription for spam filtering. This will help weed out any unwanted and dangerous emails. There is usually a black list option embedded into the platform to prevent the same spam email addresses from emailing you over and over again.

Organization

Inside your email address account, you will be able to organize your email, inquiries, and folders. This will help you locate everything you need to at a glance. You will appear very unprofessional when you are not prepared for something and how embarrassing would it be to ask your client to resend something because you lost it.

Easier to Locate

Having a business email means that customers and prospects can find you when they need to. If they forget your business name but have your business email, they can look it up and locate you right away.

Build your Identity

Now is the time to go and start setting yourself up with a business email address. Your customers and prospects will see you as a professional and it will help you stay in communication and organized.

Ron Insana Launches A New Daily Podcast With A New Website.

2014-04-08T19:07:00Z

Ron Insana has launched his new website, RonInsana.com - the brand new website highlights Ron’s two daily podcasts.

The Market Score Board Report, sixty-second money news updates as heard on news-radio stations throughout the day nationwide. (iTunes)

Ron also brings his unique coverage of all things financial to "Insana's Insights". A daily look at the latest events in the economy and the business world. He'll also let you know what he's reading & what he's watching for that day. (iTunes)

“We are excited about the launch of the two podcasts and the website." said Payam Zarabi, CEO of Nox Solutions.

Ron Insana is a contributor to CNBC and MSNBC, where he discusses the most pressing economic and market issues of the day. He also delivers The Market Scoreboard Report to radio stations around the country. He has written for Money magazine and USA Today and has hosted two nationally syndicated radio programs.

Compass Media Networks is an entertainment company with a growing portfolio of well-branded audio programs, broadcast on thousands of radio stations throughout America, reaching millions of listeners daily.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized eCommerce solutions through a proprietary enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing RonInsana.com, providing hosting, streaming media, technical support, inventory management and customer service.

The value of having a professional website

2014-04-03T02:15:00Z

It is a proven fact that customers will visit your website at some point in time before they decide to buy from you or even speak to someone at your company. Since you operate an ecommerce business, you need to have a website as it is vitally important for your company. Some website naturally draw people into them and others actually cause people to click off the site. It is beneficial for you to have a professional design your ecommerce website for you as this will ensure it is done properly. Learn how to make your ecommerce website attractive to customers below.

A Website

You need to ensure that your website looks professional. If the website has irrelevant pictures and information then your visitors will move on. The website should not look too much like spam and you should avoid having popup boxes that occur right when you arrive at the website.

It is also important to make sure everything is professionally set up and that you have multiple pages. Your grammar and spelling should be in check and every link on your site needs to work.

Navigation

Customers and visitors like a site that is easy to navigate. Everything that is on your website should be categorized correctly and placed where it needs to go. Leaving your categories broad is better than narrowing them down to be very specific. If your customers and visitors cannot find what they are looking for reasonable easy, they will leave your site.

Information

Information on your website is important. If there is no information about your products or company, who is realistically going to give you their payment information. Since you run an ecommerce store, you need to let your customers make a decision based off of a picture. Help them by describing to them the style, feel, fabric, color, etc.

Also make sure your customers know you are a real company and provide them with a real phone number and address for you.

Design

Your webpages design should be neatly put together and should not be too complicated or complex. Keep your site free from too many advertisements and if you do have advertisements, make them user friendly. If your website is cluttered and filled with a bunch of non-sense, no one is going to stay there and navigate it for long. Space out your sentences, use small paragraphs, and keep it simple.

Making your website more attractive to your customers is key to getting them there and then keeping them there. Trust me, you worked hard to get them to arrive at your site so you do not want them just to turn around and leave. Remember to keep your website clean and simple as this is what appeals to most people. Plus, clutter and advertisements look horrible. Hiring a web designer to help you with your website will ensure that you get exactly what you are looking for and they know what they are doing.

How great customer service benefits any ecommerce business

2014-04-03T02:12:00Z

Customer service used to be about greeting customers with a simple hello and a smile, but in today’s world, customer service means something much different. Since you are in the ecommerce business world, your customer service meaning is even more different than businesses who see their customers face to face. You must be more proactive about customer service and you must make sure that your employees are treating your customers with respect. This article will talk about some of the different ways you can spruce up your customer service so that you do not lose customers.

Multichannel Support

One of the most beneficial things you can offer your customers is multichannel support options. This means that customers should be able to reach you on a number of different levels instead of just by phone or by email. You should make sure that your customers know how they can reach you as well.

Many people prefer using an online source to contact companies. The phone is becoming more obsolete and many people rely heavily on self-help and the Internet.

You should offer multichannel support such as:

Phone
Email
Live Chat
Social Media
Blog
FAQs
Interactive Demos

Quick Response Times

Making sure to respond to emails, chat, and phone calls quickly is great customer service. Almost 85% of customers have said they are more than likely to do business with a company who will return their call within just one minute.

If you are on a holiday or have a reason for delay in response time, display it somewhere so that your customers know what to expect. Typically, emails should be responded to within 24 to 48 hours, phone calls the same day, if not while on the line with the customer, and live chat is instant.

Social Media is Your Friend

Many people flock to social media and are constantly following their favorite companies and brands. As an ecommerce business, you need to be on social media. This cannot be stressed enough. Customers like to speak with companies through social media and they will ask questions, make suggestions, and leave reviews. Being present and answering them is a great way to establish a reputation and provide excellent customer service.

Wow Your Customers

One thing you need to do when it comes to customer service is wow your customers. You should be providing them with answers to their questions and also empathizing with them. This experience for them should be amazing and they should simply recommend your company to others just based on your customer service.

Your customers are important to you and you should hire staff that think the same way. If your staff members are not treating your customers the way they should be, you may lose customers due to a poor experience. Your staff should be knowledgeable if they are placed in a role where they will be helping fix problems. Offering stellar customer service in the ecommerce industry is important and vital to your success and future.

The importance of Google Analytics for your ecommerce business

2014-04-03T02:08:00Z

Google Analytics is a tool that is very helpful and beneficial in the business world. Your ecommerce business should start using Google Analytics if it is not because this simple tool will help you tenfold. This article will cover the top benefits of using this tool for your business.

Measures Results

Google Analytics will help you measure the results of your marketing efforts and campaigns. If you do not know what campaign is bring in your customers then you really need to start doing some research. Your ecommerce website is solely based online and where you get your customers is as important as your website’s server running.

For example, you can use Google Analytics to track Campaign A, B, and C. You will be able to view the ratios and numbers to determine which avenue is working the best and then focus there or change the other two to enhance them.

Evaluate the Flow of Traffic to Your Site

Google Analytics will help you determine how many people are visiting your page, where they come from, what link they clicked on, whether or not they shared your page, and so on. You can also search different links and keywords that are popular among visitors so you know what exactly they are looking for.

This will help you when you want to target specific keywords for SEO content or when you are ready to start a marketing campaign.

No Charge

This is one of the most useful tools and there is no charge to use it. This is an extreme plus, especially if your ecommerce business has a limited marketing budget. You get more tools and functions than other tools that operate the same or at a lesser quality.

Bounce Rate

This is an ideal tool because it will show you how many users come to your page and then leave within a short amount of time. This is often because the person clicked the wrong link or because you have done something different. You will be able to gauge what happened if you notice your bounce rate sky rocket after a change.

Analyze and Review Data

Google analytics will allow you to analyze and compare your data over different segments of time. This will allow you to try and identify where a change occurred whether good or bad. You can view the last month, 3 months, 6 months, and yearly.

You can also choose to set up alerts that will be sent right to your email. In case you have a busy day or are not going to be able to hop right on Google Analytics you can receive alerts when something changes or every so many days.

Google Analytics is a powerful tool that allows you to see where your customers and viewers are coming from, what they are interested in, and what led them to you. Keeping track of all of this information is easy since Google tracks it for you. Take a hold of your ecommerce business today and start tracking your results.

Ecommerce vs Retail: Which Will Win?

2014-04-03T02:06:00Z

The ecommerce world offers numerous benefits to customers and the world and that is why many companies exist in this industry. When you have an ecommerce business, it is important to make sure you cover all of the bases because you actually have more responsibility than non-ecommerce businesses. You must maintain and keep your customers happy and you are responsible for their package and shipment. An ecommerce business is a great choice and can be very rewarding for you if you know what you are doing. Take a look at some of the benefits of ecommerce businesses.

Low Cost

One of the most beneficial things about an ecommerce business is that they offer lower costs on products. Customers receive benefits as well by being offered lower and discounted prices than in traditional retail stores.

Costs are also lower in other areas such as:

Real Estate – you have no building to purchase or rent
Advertising – you can do all of it online
Employees – You do not need many at all

Travel

There are no travel costs or times associated with an ecommerce business. You do not have to travel to go into the office and customers do not have to travel to come to you. This saves time, energy, and gas money.

Huge Selection

An ecommerce business is able to provide a larger selection of items because they are not renting a facility and limited to floor space. Retail companies can only display so many items and they limit their quantity and choices.

Ecommerce businesses often have thousands of items for sale and they also offer a rainbow of colors in everything. There are no limitations to how many products can be sold online.

Quick Find

Ecommerce businesses are beneficial for customers because they can find exactly what they need by typing in a search term and simply clicking a button. This eliminates searching the store and running around trying to locate a product.

Guaranteed Inventory

This ties in with the huge selection a little bit and an ecommerce site is going to have more product to deliver than a traditional retail store. It is not very often that an ecommerce business places an “out of stock” tag on their items. This allows customers to snag deals and order in larger quantities.

Unlimited Customers Worldwide

With an ecommerce site, you are not limited to only your geographical region. You are able to reach customers all around the world and your customer base can rise into the millions. Many business owners like this feature about ecommerce because they have a virtually endless playing field for finding customers.

Your ecommerce business will be successful if you put hard work into it and market yourself appropriately. You have potential to reach millions of prospects and you should seize that moment. Ecommerce has many benefits over traditional brick and mortar retail businesses simply because of convenience and having a bigger selection. Many people like the freedom of being able to shop from home in their pajamas.

5 Tips for Your Success in the Ecommerce Business

2014-04-03T02:04:00Z

Every business owner dreams of being successful and making it big in the industry but for many this dream burns out when they really get a glimpse of how much work is involved in making everything stick and run together cohesively. There are ways to ensure that your ecommerce business will be a hit this year and making sure to follow these tips will set you up for success.

Business Model

It is important for you to create a business model. Even if it is something small for the moment, at least you have something going. When you have a business model, you will be able to make sure your business is profitable, has adequate coverage, and is working the way you want it to. Without a business model, you will not know what departments should be doing what.

Set Goals

This is something that many people forget to do and they just jump right in. Setting goals for yourself this year will allow you to make sure you reach them and it will also help keep you to a schedule. If you do not set goals, you will lose your mind in all of the things that need to be done and you will never actually accomplish what you need to accomplish.

Identify what your company’s focus, strategy, and mission are and then go from there.

Excellent Customer Service

Since your ecommerce business operates on line and you have little face to face interaction with the public, you need to make sure you offer superior customer service. If your customer service is lacking you will get a bad review for it and it can hurt your income potential for the year.

Offering live chat 24 hours a day, 7 days a week is one way to implement customer service. You also want to make sure you have knowledgeable staff who are friendly and know what advice to give to help your customers.

Mobile Websites Are Beneficial

Having a mobile website is ideal for any business and especially for an ecommerce business. A mobile website will allow customers to access your store whenever they want to, no matter where they are. Many people use their phones to shop online and you need to get with the program!

Fast Shipments

As you probably already know, your business is built on shipping items once customers purchase them. Make sure that you have a speedy ship time, you pack the items neatly and safely, and that you use a reliable company. This will ensure customers get their orders and they are happy with them.

Throughout the year you will want to make sure that you do a quality control check and make sure that everything is in line and where it needs to be. Encourage your employees to work hard and give them incentives to do so. Whenever you have a large product order and need to deliver it quickly, establish guidelines, a plan, and execute milestones. This will ensure great satisfaction with your customers and your ecommerce business will boom with business.

Investing in a website for your business is all that it is cracked up to be

2014-04-03T02:00:00Z

Most businesses these days need a website for their business. There is that rare occurrence when a company has been around long enough that it is well-established without, but that is normally not the case. Believe it or not, many people will look your company up on Google or another search engine long before they even call into your company. They want to learn more about you and your service before committing to that first phone call. So if this is the case, then you can probably guess what happens when these people cannot find you online. Yes, that is right! They will go to your competitor and that is a huge no-no. It is worth your time and money to invest in a website for your business.

A Way to Brand Yourself

One of the biggest reasons you want to invest in a website is because it will brand your company. Customers and prospects expect you to have a website and they expect that website to work and be functional. When you do have a website, your readers and visitors are able to place a company with a logo. Your colors, logo, and pictures will help establish who it is you are.

Your website also allows you to make a name for yourself by receiving reviews and showing up in searches. When someone looks for you and finds nothing, you become non-existent to them and they will move on. Having many good reviews and happy customers will establish your website.

Cost Effective

Although you will be shelling out some money for your website to be professionally designed, it is worth the money. You will not have to worry about programming issues or servers going down like with other free website builders.

Many companies who focus on web design have packages put together for small businesses to help them afford their dream website. The time, effort, and knowledge alone from a web design expert will pay for itself.

Local Search Engine Optimization

When people search for a specific product or service, they look for businesses in their area. If you are not linked with your Google Place page or you do not show up in Google local searches, how will anyone find you?

Simply linking to your Google Places page and adding your website to the description will boost your traffic and appearance on the search results list.

Increase Your Revenue

A website that is designed properly with a blog, reviews, and a social media connect can generate you more business and higher revenues. People tend to purchase products from others they trust and if your website is sporting some quality content with rave reviews, well guess what, you got it and you have made a sale.

Investing in a website for your company is worth the expense which will seem relatively small once you begin reaping the rewards from having a killer website.

Keeping your blog successful and relevant even when bombarded

2014-04-03T01:58:00Z

In a previous post we talked about the benefits of having a blog for your business. It is important to have one, but what will the benefits do for you if you do not maintain your blog? Many business owners become tied up with their daily duties and push their blog to the side. Not only does this hurt their search rankings, it can cause them to lose customers as well. It is mandatory that you keep up with your blog once you have one established. Remember, you are doing this for your readers and not for yourself. These tips will help keep you and your blog in line.

Plan Ahead

One way to reduce some of the stress on your plate is to plan out when you will write your blog posts and what topics they will cover. Some people find it ideal to write all of their blogs once a week or once every two weeks. This way, they can go into the system and simply schedule them to post.

Planning what you will talk about will help you as well. It will keep your head on your shoulders and you will already have a topic in mind.

Make Your Content Quality Content

If you want to keep your blog successful then make sure you are posting information that is quality and also constructive. If your readers do not see the value in your postings, they will not come back again. By providing value packed content, you will see an increase in numbers and your readers will constantly return to read your new posts.

Short and Sweet

Your readers do not want to read a long-winded post about something. This means you need to make sure you keep your content short and straight to the point. Do not fill it with extra content just to make it look big. Simply stick to about 200-500 words per post.

Always Respond to Your Readers

Your readers will leave you comments and for you to manage a successful blog you need to respond to them. They want to hear what you have to say and they are asking you because they look up to you and they view you as an expert. This will also show them that you are a real person and they will feel connected to you.

Write for Your Readers

Write content that your readers want to read. Just because you think a topic is trending and hot doesn’t mean that they do. Learn who your readers are and, if you are stumped, ask them what they want to read about. Your readers will have fun sending you suggestions.

As you begin blogging you want to make sure to bring in as many people as you can and then maintain them. Dropping out of the blogging world is not an option so you must make a commitment to it. Your readers rely on you to provide them with information and you rely on them to purchase products from you. The two of you can come together harmoniously through your blog.

Ways to draw customers to your Facebook Business page

2014-04-03T01:54:00Z

Having a social media presence is important because you can reach millions of people all around the world. When you are active on social media, your possibilities really are endless. Many people are on social media sites and they love adding their favorite brands, companies, and organizations. Facebook is considered the top social network and no matter what type of business you have, you are sure to find your perfect audience. Learn how to attract and draw prospects to your business page on Facebook and start getting more product sold.

Like Functionality

One way to get followers on your Facebook business page is to add a like button and/or box to anything that has to do with your company. You can add it to your website, blog posts, and emails. This will allow people to instantly click the like button and automatically be registered onto your page.

Another thing you can do is let people know you are on Facebook as well. Some companies run promotions and offer a discounted rate if you “liked” their page. Simply tell the customers in your store or when they purchase a product to check you out on Facebook.

Invite Your Acquaintances

When you start out fresh on a Facebook page you need followers and fans. What better way to do this than to connect with those that you already know. Add everyone you can think of from your mom to your next door neighbor or the person who cuts your hair. This will help build your fan base and your followers’ friends can also see your page which will gain you more likes.

Advertise your new business page on your own personal page as well. This will allow anyone you know to instantly like your page, increasing your fan base.

Facebook Groups

Another way to get new followers and fans is to join Facebook groups and participate in them. It is recommended that you join pages that are related to your business but you can join any groups you want. When you are in the groups, make sure to take an active role and talk about yourself, your company, and offer advice to those seeking it.

Advertise on Facebook

Advertising on Facebook is beneficial to many companies and helps to boost their numbers. They constantly receive new clicks, likes, and follows every day. This is important because you too can join them. Facebook has multiple options when it comes to advertising and you are sure to find something to benefit your business.

One thing you do want to remember when advertising on Facebook is to target your ideal market. If you don’t, you may end up with too many irrelevant clicks and likes.

Facebook is the king of social media and it is time for you to hop in if you have not already. You will benefit every single day if you are proactive about your social media presence and roll. Start drawing in as many customers as you can today.

Bringing local customers to your business

2014-04-03T01:49:00Z

Many times, business owners only focus on the newest and growing trend of getting customers; the Internet. This is important in the business world but it is also even more important to remember that you do have potential local customers as well. Targeting local prospects is vital to your business because if you are not snagging them, your competition is. So how can you attract more locals to come into your business?

Google Places Works!

One way to get yourself on the local map is to use Google Places. This application works by allowing local users to see your company first when they search for a specific service or product in a specific area. Google Places allows you to add your company name, address, hours of operation, videos, photos, and much more. Users can also leave comments for other interested people to see.

Put Some Locality on Your Website

It is important to localize your website. If people do not know where you are located or locals stumble across your page and do not see that you are nearby, they may just click off. Add keywords to your address that are local. You can simply add in a city name or a zip code to help add localization to your page.

Claim Your Business

Many local directory websites allow you to claim your profile on their site. When you first visit the site, you will notice that your profile is pretty bare. Once you claim it as yours, you will be able to go in and fill out all of the details. Directory sites such as Yelp, Yellow Pages, and the like get a lot of traffic day in and out.

Reviews Are Your Friend

Whenever someone wants to try something new, they will go onto the web and search for the company or product. They will then read the reviews and see what others think of the business, service, and product. It is always beneficial to have local reviews from local customers. You can encourage them to do so by asking them to leave feedback or even offering a discount if they leave you a review. Local reviews=local customers!

Blog about Local Events

One way to get locals to come into your business and check out your website is to keep them updated with what is going on in the community. You do not have to focus your whole blog around community events but a simple once a week post will help draw people back to your website.

YouTube is the Best Way to Show Off Your Business

Many people flock to YouTube to look up different videos and watch tutorials. YouTube is a great source for you because it will allow you to make a video of your store and also showcase a product or two. Before you upload your video, tag it with local terms and use clever and catchy descriptions.

Bringing local customers into your business is not difficult if you know what to do. Start out by focusing on the local area and you will get a large prospect base. Encourage locals around the area to come in to your business for a service you offer. Once you start getting more people in the door, they will recommend you to others who will then come in and the cycle will repeat.

Blogging and why it's important

2014-04-03T01:47:00Z

Blogging is an important part of your business and if you have a website you should be doing it. When you blog, you are able to show your authority and expertise in the field and your customers and prospects will look up to you for that. Posting content that is fresh, unique, and creative will help your business develop largely and increase your customer base.

It is important for all businesses to blog and if you are unsure of why you should be doing it, here are some of the best benefits.

Traffic Increase

One reason blogging is beneficial is because it draws people to your website and will increase the traffic you get. Actually, this is probably the best reason to blog. As you produce quality blogs that are useful to people, your numbers will begin to rise. This increase in traffic can lead to new prospects, clients, and more email addresses for your newsletters.

As you blog, you are adding indexed pages to your website which will help rank you on Google and other search engines. More traffic=Better search engine results

Establishes You as an Authority

Another reason you want to make sure you are blogging is because it will help showcase you as an authority in the field. You can base your blog posts on things that customers frequently ask or post about a solution to a common problem. Remember, for your blog to be the best of the best it must answer questions that your prospects and customers want to know.

Subtly Advertise Your Products

If you have products to advertise and sell, well your goal is simply to sell them; however, sending your interested prospects to a hardcore sales page can deter them. Blogging is a way to help subtly lead your prospects into your products without being too salesy. Writing up a simple promotional post and talking about how it can benefit someone or demonstrating how it works will do the trick.

Gets You and Your Customers/Prospects Engaged

Blogging opens a door for communication and you will easily be able to communicate back and forth with your customers and prospects. You can set up a comment box to allow your readers to leave messages. As you respond to them, they will continue to read and come back to see your response.

It is also beneficial to place a suggestion spot or box on your blog so that people can suggest topics they want you to discuss. This little move will make your readers feel special as you are showing care towards their needs.

Blogging is not difficult but many people do not know where to start and they do not know what to say on their blog. It is beneficial for businesses to blog as this will open up a new door for them and also gain them new customers. As you begin to post relevant and helpful information, your current readers will share it, and voila! You have new readers.

Does having a faster website really matter to your bottom line?

2014-03-14T22:15:00Z

According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in under 2 seconds and they tend to abandon a site that isn't loaded within 3 seconds. 79% of web shoppers who have trouble with website performance say they won't return to the site to make a purchase again.

It's really a question of ROI for most entrepreneurs and e-commerce operators. Should they make the investment required in technology to make their websites faster or will folks just wait and wait for the site to load?

If you look at your homepage abandonment rate, probably close to half of the visitors who left were probably because it was taking too long for the page to load. Though this is a very unscientific measure, you could install various speed and performance testing software like Gomez and still come to the same conclusion.

These days there are very few monopolies on the web. Perhaps only government websites like the DMV. For everything else, we are competing for the same dollar. When it comes to where folks can elect spend their dollars, for the same item, customers have a lot choices. So most e-commerce websites compete for that same dollar. A frustrated shopper will abandon your site, go to another site or shop offline and most likely never return.

This is why the argument is made that consumers won't be waiting around for your site to load when they can just as easily click away and shop from someone else's website, possibly your competitor.

Now I would never make the argument that speed and site load is the most important factor in making a purchase one online store. Price, trust, and overall user experience certainly play a much bigger role in their decision-making process. However, for the first-time buyers from your website you set a horrible precedent when you make them wait to simply load your homepage. That is why a slow website is the biggest barrier to purchase.

How fast your website loads is not just a function of your hardware. Rather it's contingent on multiple factors.

Data Access Points - how long does it take dynamic data to be recalled for your database? How is it stored? And is it cached?
Hardware - faster is better. But the more of your infrastructure that is leveraged onto a CDN like Akamai, the less of an impact your own serving infrastructure will have. But still very essential.
Hosting Provider - where you host, who they are, their connection to the Internet and how clean it is. This is all about Hops.
Images - Though there is a direct correlation between image quality and conversion, it is important to evaluate how large images are, how image heavy each page is? Where are images being stored and how quickly are they being served to the customer. Using a CDN like Akamai is imperative for the same best experience around the world to the end-user.
Global Distribution - your website should serve equally around the world or wherever you are specifically targeting your commerce efforts. However, if your data center is physically located in California and most of your customers are in New York, it is taking them unnecessary hops to get to the website. So it is imperative that you choose a hosting facility and a CDN that can allow you to be globally load balanced and distributed. All this means is that the page is served to the customer in New York from New York and the customer in Los Angeles from a facility in Los Angeles. Most CDN have hundreds, if not thousands of nodes around the world. But the first step in evaluating a CDN's relevance is to look at your customer base on them and make sure your CDN can adequately serve them.

One great tool that we like for evaluating all of the parts and infrastructure and the various page load times is New Relic Insights (http://newrelic.com/insights). The price for the tool varies from a hundred dollars a month to a few thousand. But they do offer a free month trial that allows you to fully evaluate your infrastructure down to the SQL statements that could potentially cause a bottleneck or delay in response time.

All of these factors contribute to how fast your site will load across the world. Optimizing your website is a process. The first step is to evaluate where you are the slowest, and where you can make the most gain. But rest assured that any gains made in speed, is directly correlated to increasing your conversion rates.

Terrestrial vs. Internet Only Streaming

2014-03-07T16:11:00Z

During the months of December 2009 and January 2010, Bridge Ratings conducted interviews with over 3000 Internet radio listeners to determine their current and intended Internet radio listening preferences.

Highlights of the study are:

Just over 60 million Americans listen to some form of Internet radio in a typical week. This includes both AM/FM simulcast streams and pure-play Internet-only radio (e.g. Pandora, AccuRadio).
84% of this group regularly listens for at least five minutes to AM/FM simulcast streams in a typical week.
62% of the total streaming group regularly listens for at least five minutes listening to Internet-only streams.
77 million Americans will listen to Internet radio streams (on both computers and mobile devices) by January 1, 2015.
Based on interviews which measured satisfaction and fatigue levels, we are projecting that by that date the percentage listening to AM/FM simulcast streams will fall to 81% while those listening to Internet-only radio streams will increase to 72%.
The percentage of streaming listeners for AM/FM simulcasts and Internet-only will reach parity by the end of 2016 (77%).

The following chart represents some of the above figures.

Spending Time with Internet Radio

While trends indicate that over time AM/FM simulcast streaming audiences will peak and begin to slide in 2012, time-spent-listening to both simulcast and Internet-only streaming will improve.

On average, AM/FM simulcast streaming generates about 2.5 hours per day of listening while Internet-only stations fall in at 1.4 hours per day. This lower average among Internet-only radio is affected by multiple consumer issues, some of which have been covered in a previous report.

Internet-only streaming listening will increase to around 1.55 hours per day by 2014 while AM/FM simulcast streaming will continue to improve to 2.76 hours. However, the reasons differ.

"Our panel revealed that over time their usage with Internet-only radio becomes more sophisticated and they learn which sites generate the best consumer experience, "explains Bridge Ratings President Dave Van Dyke.

"Unlike the AM/FM simulcast experience which duplicates the terrestrial broadcast consumption model, there is a consumer learning curve of sorts with pure-play Internet-only radio streaming. Experimenting with different sites over time provides more comfort for the user and time spent with those sites increases. This is why we project time-spent-listening improving for Internet-only streams."

Time-spent-listening to AM/FM simulcasts will continue to increase but at a slower rate. Though the number of these simulcast consumers will begin to fall off in 2012, the time-spent-listening will increase slightly as fringe users fall off. "AM/FM simulcast streams are at greater risk of deteriorating listening levels," continues Van Dyke.

"When questioning streamies who use both AM/FM simulcasts and Internet-only streams, there is a distinct difference in the reasons for use." Internet-only radio streams are perceived to be more "adventurous" and are better sources of music specialization or discovery than what terrestrial radio streams provide.

One recommendation for traditional radio coming from this study is to develop alternate streams and on-demand streams that offer content different from their simulcast versions," suggests Van Dyke. "This is an idea that isn't new, but few traditional stations take advantage of this opportunity or are not approaching development of these alternative channels in the right way. Their brand power is an advantage they have over their Internet-only brethren and alternative streams can off-set future attrition if programmed and promoted effectively."

The two Streamie contingents have other differing characteristics as well.

The amount of time spent listening to streaming type (AM/FM simulcast vs. Internet-Only) varies greatly. Listeners who prefer AM/FM simulcast streams only spend 15% of their time weekly listening to Internet-only streams.

Music discovery plays a much larger part for listeners who spend most of their time with Internet-only radio. On a preference scale of 1-10, where 1="not an important reason to listen" and 10="the only reason to listen", Internet-only streamies value music discovery twice as much as the AM/FM simulcast cohort.

How much listening by these groups occurs on mobile handheld devices? Again, Internet-only streamies spend a greater percentage of their weekly listening (18%) on a mobile device than do "Simul-streamies" (8%).

*Sample = 3313 Internet-radio streaming consumers 6+
Methodology: Random digit dial, address-based telephone interviews, one person per household.

Sample error = +/- 1.8%

Fashion Retailer Forplay Gets A Face-Lift And More, Powered By Nox Enterprise Commerce

2014-02-18T20:09:00Z

Forplay (ForplayCatalog.com) launched their new online shopping experience powered by Nox Enterprise Commerce. The redesign strives for elegance and ease of use. The search and navigation upgrades allow shoppers to easily shop by size, color, new arrivals, category or keywords.

“This is a great opportunity for us to provide the platform necessary to take a great long time fashion brand from Los Angeles to the next level.” Said Payam Zarabi, CEO of Nox Solutions.

For more than 25 years, Forplay (http://www.forplaycatalog.com) has been setting the standard for sexy costumes, clubwear, and fantasy lingerie, with a celebrity following including Kim Kardashian, Lindsay Lohan, Tori Spelling, Carmen Electra, Lauren Conrad and many more.

Nox Enterprise Commerce (http://www.noxenterprisecommerce.com) is a leading technology and eCommerce solutions management firm that is headquartered in Los Angeles, CA. Nox specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized solutions through a proprietaryy enterprise platform and infrastructure. Nox has designed and built DailyLook.com, providing hosting, technical support, and customer service.

Todd Schnitt Launches New Website Powered by Nox Solutions

2014-01-30T20:03:00Z

The Schnitt Show (SchnittShow.com), newly syndicated by Compass Media Networks, re-launched its digital strategy by partnering up with Nox Solutions.

The brand new designed website allows fans to easily access the most popular content, including the daily show and the Schnitt List.

Subscriptions to the online membership program, “VIP Pass” provides access to premium content, including commercial-free podcasts of The Schnitt Show, member-only access to contact Schnitt, and other exclusive content.

“What’s great about Todd is that he really understands digital and we are looking forward to working with him”. said Payam Zarabi, CEO of Nox Solutions.

Todd Schnitt hosts two of the country's most respected entertainment-talk shows - THE MJ MORNING SHOW (flag-shipped from WFLZ-FM in Tampa) and THE SCHNITT SHOW (flag-shipped from WFLA-AM in Tampa). THE SCHNITT SHOW airs live 3pm - 6pm ET.

Compass Media Networks is the fastest growing radio syndication company in the country with the mission of providing outstanding representation and marketing services to the best brands and programs in national radio.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized eCommerce solutions through a proprietary enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing SchnittShow.com, providing hosting, streaming media, technical support, inventory management and customer service.

Big D and Bubba Launches New Website Powered By Nox Solutions

2014-01-08T20:05:00Z

The Big D and Bubba Show (BigdandBubba.com), newly syndicated by Compass Media Networks, re-launched their digital strategy by partnering up with Nox Solutions.

The newly redesigned and re-launched website allows fans of the show to access popular content in addition to select podcasts, like the original digital only ‘weekly podcast’. Allowing for closer ties between the show and its longtime fans.

“There is tradition here with this show and these great hosts, and we are very excited to be a part of it." said Payam Zarabi, CEO of Nox Solutions.

The Big D & Bubba Show is a nationally syndicated, morning-drive, radio show, airing daily on over 50 FM country stations in the United States and around the world via Armed Forces Radio. Based from Nashville, Big D & Bubba have enjoyed over 15 years of national ratings success punctuated by the 2006 R&R Magazine Country Personality of the Year Award, and the 2007 Academy of Country Music National Personality of the Year Award.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized eCommerce solutions through a proprietary enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing BigDandBubba.com, providing hosting, streaming media, technical support, inventory management and customer service.

Photography Retailer PhotoTools.com Launched Their New Online Shopping Experience Powered by Nox Enterprise Commerce

2013-09-19T18:06:00Z

LOS ANGELES – Offering all of the "tools you need for great photography,"PhotoTools.com launched its new website this week offering a huge selection of top brands sure to impress every photographer and videographer.

“We’re coming into the online photo market and offering better prices and much better deals than our competitors,” said PhotoTools spokesman David Dimont. “Never has it been easier to get all the tools you need with one click.”

What makes PhotoTools unique is the list of deals included with each digital camera. Each purchase comes with:

• 4% reward credit towards future purchases
• Free Memory Card
• Free Gadget Bag
• Free Shipping

Phototools was launched by a group of photographers who envisioned an easier shopping experience. “We got together and created the kind of website that we’d want to shop at,” said pro photographer and phototools webmaster Mario Mena. “Phototools.com has all the gear I wanted to see in one place.”

The site carries an impressive inventory, with all the latest offerings from Canon, Nikon, Panasonic, Olympus, Leica, Fuji, Sony, Zeiss, Sigma, Tokina, Tamrac, Hasselblad, Lowepro, Hensel, Tamron, GoPro, Profoto and many more suppliers. In addition to offering all of the leading manufacturers’ products, phototools will soon have its own line of accessories, including camera bags, photo vests and more.

The site isn’t just about cameras -- videographers can get their hands on a full selection of cinema equipment and lighting. Phototools will also soon unveil the following departments: rental, printing and imaging and cinema/pro video.

One of the biggest draws is that phototools makes it incredibly easy to compare products and pricing. While customers search for cameras they come across large, colored icons that clearly mark features like megapixels, zoom strength, video capabilities, pricing and more. Instead of a cart, customers add products to their phototoolbox, where any associated rebates or deals become clearly visible as icons.

"We are thrilled to be a part of this project. The site is obviously highly visually pleasing, but it's packed with custom features and new tools that were developed just for them to help all photo enthusiasts who come to PhotoTools.com have a superior online experience. The technology behind the site is impressive and we are very proud of it," said Payam Zarabi, CEO of Nox Enterprise Commerce.

Photographers will be pleased to know that orders are processed the day they’re received and standard shipping is free anywhere in the United States.

About Phototools

Phototools.com is dedicated to offering the highest quality name-brand products, best prices and free accessories to get started. From the simple design of our homepage, which showcases some of our customers’ photography, to the easy-to-navigate category pages, phototools.com stands to become the premier online source for everything photographic. We continue to unveil new promotions and departments every month – stay abreast of what’s new at www.phototools.com/newsletter.

Nox Enterprise Commerce is a leading technology and e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized solutions through a proprietary enterprise platform and infrastructure.

Social Ecommerce

2013-08-15T23:47:00Z

The emergence of social media has completely changed the entire aspect of internet. Now, almost all websites have included social sharing buttons on their webpages. Most social networking websites such as Twitter, Facebook, Pinterest, Tumblr and Instagram are widely used by most individuals. Do you know what is the website that is most visited by users? Well, it’s no other than Facebook. However, if you want to get real time updates from celebrities and most people that you know then you should use Twitter. This website is also one of the most frequently visited websites by most people all around the globe.

People who are doing their business online are now aware of the popularity of these social media sites. Since these sites are frequently visited by users then online business owners have realized that this is the best place to obtain potential consumers for their products and services. If you are a business owner then you should consider social commerce for your marketing campaign. This campaign is now becoming an important part of any business which is used by most individuals including celebrities.

Dailylook is the best site for shopping. They are constantly searching for the best fashion so that they can make if accessible to all. Aside from providing you with a product that meets your standard, they always make sure that their products are affordable. With Dailylook, you can always enjoy a new look everyday. By being a member of DailyLook, you can obtain your own personalized look daily. Anyone can join because it’s free of charge and you are not forced to purchase anything.

Honest.com is founded by Christopher Gavigan and the famous actress Jessica Alba. Alba enjoys being a mom and she wants to make sure that she can provide the best products to her kids. Alba together with Gavigan created the Honest Company in order to make sure that your child is provided with the safest, affordable and eco-friendly products.

ShoeDazzle is an online store which provides personalized styles to everyone. It features reality star Kim Kardashian and stylist Rachel Zoe. All the members are required to pay a monthly fee in return for the pair of shoes that are chosen by the celebrity stylists.

When it comes to fashion, Rachel Zoe is considered as the most renowned. Retail outlets regarded her as the most influential power since she had been in the fashion world for more than two decades. Rachel is an exceptional designer who has created great designs for Hollywood celebrities.

Content strategy is a very important aspect in any type of online marketing firm. Ths is the method in which your content will be organized, created and presented in such as way that you can gain potential customers through social media.

The media peronalities have created a big impact on the social media, whether you agree or disagree with them. They are the great influencial people online whether they are doing the right thing or the wrong one. One of the most famous radio personalities today is Dr. Laura Schlessinger. She provides smart advice with moral values. Her radio program is well known worldwide and now you can listen to her on the internet as well as in podcast.

You should be glad to know that it does not require a huge budget, an intricate marketing plan as well as some endorsements from celebrities in order to start your social commerce. One good example is Petflow.com; at least thirty percent of its income is derived from social networks such as Facebook. Another good example is Fab.com. This website obtained one-third of their sales from Facebook.

Using social commerce campaigns are beneficial to any type of business. It can increase the traffic, obtain more potential customers and enhance the brand of your products and services. The most important thing is social commerce is cheaper. You don’t have to pay anything if you want to create an account on any social media websites.

Twitter Bootcamp - 10 Things Not To Do On Twitter

2013-08-01T00:25:00Z

One of the most popular social network sites being used by millions of people today is Twitter. These people are sending short messages to their friends. If you are just starting to use Twitter then it can be a bit complicated. There are a lot of things that you can do in Twitter and there are also some things that you should not do. These tips can help you in managing your Twitter account effectively.

First of all, you must not tweet every 15 minutes. The tendency is people may unfollow you because you are sending too much tweets. But it’s ok to send tweets every hour. Sometimes excessive tweeting can cause repetitive messages which can be annoying. For instance, the tweets that you have read last night were also the ones that appear early in the morning.
It is important to plan your tweets ahead of time except if you are retweeting. Make sure your tweets are done politely.
Your tweets should not be more than 100 characters so that you can still have space for retweets. Try to keep your tweets as short as you can so that people will be enticed to read it and respond to it.
When making comments, try to make it positive all the time. You must be polite in responding.
Avoid making unclear messages. The best thing to do is to tell a story that is connected to your product or service.
Do not just follow anybody. Most individuals follow other people hoping that they can get more followers. However, this will not be useful to your business. You must only follow those people who are connected to your business. Take note that auto follow may provide you more quantity but not quality.
Avoid using abusive or foul language. Always remember that you are tweeting people who have feelings. Try to respect them as much you want to be respected. Avoid tweeting something that can hurt other people’s feelings.
Do not follow Twitter users who do not have complete profiles or do not give accurate information. Most people would love to follow real businesses which give transparent information about their product. Always provide all the necessary information in your profile and do not include unimportant ones.
Even if you are using your Twitter account for you business, you should not make it too obvious. Do not be too excessive in boasting your products. As much as possible, you should balance your tweets.
Do not use your Twiiter account for personal conversations, especially if you have a business. Since not all people are interested in them then there is no significance in tweeting them.

If you would like to know if people are tweeting about your product or service then you can do some research. Before you dedicate your time in Twitter, you must first determine your objective. For instance, some use it for selling products while others use it for providing customer support.

Twitter can definitely help you in promoting your brand. However, before you start tweeting you must have a plan so that you can become successful on Twitter.

Gaming The Search Engines Into Better Rankings

2013-07-18T18:39:00Z

In order to obtain better rankings, some marketers are having a hard time searching for ways to game the search engines. Unfortunately, it is very hard to accomplish. During the past years, we have observed a clear combination of Social Media, SEO as well as Online PR. If you really want to maintain a long-term presence online then there are some things that you have to ensure.

One of the things that you must ensure is good content. Some business owners opt to hire professionals to do these tasks so that they can save time and at the same time prevent the stress of doing it themselves. But if you have time and you are interested in doing it yourself then there are some things that you have to keep in mind. As much as possible, make it more interesting so that you can keep most of your potential customers. You can have an engaging content if you use high-resolution pictures; unique graphics and most of all make sure that your content is well written. Keep it short but at the same time it can also capture the attention of your potential customers. Whatever you are selling, it is very important to include a call to action. Do not be so technical but try to convey your information is such a way that a regular person can understand it. Give your viewers some fresh content and always proofread your work.

If you want to set yourself apart from your competitors then you can easily do this by providing high quality products and services with competitive prices. Quality is very important especially if you have a growing business. You have to invest some time in planning and organizing so that you can deliver top quality products/services.

It does not matter what type of business you are in or what is the size of your business, the most important thing is you can interact to your potential clients through social media. You should be able to develop deeper connections with them. You can reach out to them by using Facebook, Google+, Twitter, Pinterest, LinkedIn, Instagram or Foursquare.

Developing an authority or influence on the Internet can provide you with huge benefits. It can increase your rankings, significant online influence, increased business presence and many more. But you cannot influence all the people overnight. You should show that you are knowledgeable and experienced so that you can become a leader. Be socially active.

Why is building relationships online important? Some people are saying that this is just a waste of time. But actually it’s not since it can give you a lot of benefits. If you are a home worker then you can never get lonely. You can share your blogs through Twitter, Facebook and other social sites. Your contacts can also help you if you are launching new products or services. They can help you in the initial phase and obtain feedbacks from them. It can give you more potential customers as you build your relationship with them.

These are just some of the important things that can help you in building a long-term presence on the internet. But always remember that Search Engines will not notice your site right away. It will take a lot of work and most of all some patience. The most important thing is you should not give up. As much as possible try to do a few SEO at least once a week and keep it constant and you will soon discover that the effects will start to emerge.

When Do You Make An App?

2013-07-18T18:39:00Z

If you own a smartphone or other type of mobile devices then you have probably used different types of apps. Mobile apps can give you more such as playing games, complementing your products and services, providing directions, providing online presence, accessing books, news, weather, videos, music and many more. Most often, these apps are free and easy to download. Since they are so much fun and very easy to acquire then you might just download them right away without considering what it can do for you. The main purpose of an app is not always to provide sales. That is why, it is very important to determine what an app can do for your mobile site. Any app must have its own purpose.

Due to the advent of modern technology, any type of business is not restricted to a specific area only. In fact, with mobile applications your business can reach out to the different parts of the world. We all know that communication has been considered as an essential part of our lives. Smartphones are not only used for communication but also for entertainment. One of the most versatile communications that is used today is the iPhone.

A good application design is not only based on how wonderful your application is. It should not be based on its appearance but on how it functions. For instance, if you develop a productivity application then you must see to it that the decoratives are restrained and placed in the background only. The focus should be more on the task, which is to offer the required controls and behaviors.

Apps are a great promotional device regardless of the product or service that you are selling. A website is an important tool for marketing your products and services. It also serves as a one-stop shop for your customers but you have to consider that the number of people who are using mobile phones is increasing. Most people access the Internet with the use of their smartphones and other type of mobile devices. You can do almost anything on your mobile such as trading, selling and even payment. That is why; developing a mobile app to promote your products and services is highly beneficial to your business.

Most small business owners are trying to avoid the expenses of developing apps for their business. Although, it is true that developing a mobile app can be very expensive but you should also know that this is not always the case. If you are just starting your business then it would be advisable to start with a basic app so that you can avoid some unnecessary expenses. If you really want to save costs on your app then you have to make a plan in advance. For instance, you can create your own logo, content and images. After everything is ready then you can hire a professional app developer to build your app.

If you really want to keep up with the modern technology then building mobile apps is such a great way to start. Sometimes traditional websites are not meant for mobile devices because they have smaller screens. Therefore, it is vital that you should create mobile-friendly version of your site so that mobile users can access it. The ultimate goal is to optimize the plans you have for a mobile application and deliver them to you your users.

The 80/20 Guide to Finding the Perfect Ecommerce Platform

2013-07-18T18:38:00Z

Ecommerce platforms should be designed based on the needs and requirements of the entrepreneurs. Here are the different types of entrepreneurs and the corresponding ecommerce platforms, which are perfect for them.

A retail entrepreneur wants to start her own fashion retail store. She wants to build a new brand. The retailer is looking to a platform that is easy to implement and at the same it can be expandable as the business grows. The business owner does not have sufficient exposure since she is only dealing with her family and friends. The platform should be able to accommodate free shipping, discounts and other types of promotions. The most recommended ecommerce platform for this retailer is the Storenvy. This platform has the best niche dedicated for the fashion community. Storenvy is free and best of all it has a high traffic, which can guarantee you that your items will be sold right away.

A fashion blogger who wants to sell clothes is looking for a platform that is free. A platform that is easy to set up even if the business owner has no experience in online selling. She wants to sell her products in the fashion community. The blogger has already obtained followers from her fashion blog. The most recommended ecommerce platform for her is the Poshmark. It accommodates all the things that she need including shipping, product listing, credit card processing and others. When it comes to simplicity and high traffic, Poshmark is the best.

A lifestyle designer wants to create his own drop-shipping company. He wants to create his own lifestyle business, so he needs a platform that can be customized and does not need a developer in setting up the system. He requires a platform that can link the shipment, inventory as well as the order processing. Being a drop shipper can be advantageous since you don’t need any inventory but it also has challenges. If you are creating a lifestyle business then keep your expenses lesser and automate your processes. Shopify is an excellent platform but an eCommHub is also needed. This Shopify app can manage the processes easily if you are dealing with various companies.

If you are an artist or designer who wants to sell items online then the best ecommerce platform to use is Etsy. It is best for artists who are looking for platforms, which are easy to install and free of charge. Etsy has the best marketplace for DIY products.
If you are a stay at home mom who wants to generate income then you can use the Ebay ecommerce platform. It is a very simple platform with no up front costs. Ebay is the best place to sell the old stuff in your house.

Each platform has its own unique functions. Before choosing your ecommerce platform, you must first investigate if it is the right one for you. There are various ecommerce platforms that are available today so you can be sure that there is a suitable platform for your business.

How to Compete with Amazon

2013-07-18T18:37:00Z

When it comes to eCommerce sites, Amazon.com is considered as one of the greatest. In fact, they have more revenues compared to its competitors. Amazon can help business owners in exposing their products through their website. They can also choose to buy the product from Amazon or from the website of the business owner. However, it would be better if the consumer would buy the product directly from your website. You have to understand that it is hard to compete with Amazon since they are selling almost everything and at the same time they can offer lower prices to their consumers with free shipping as well. If you would like to compete with Amazon by lowering your price or offering free shipping then it might affect your revenues.

The drawback of Amazon is they presented all their products in the same way. They do not focus on the unique qualities of each product. You can enjoy free shipping but they do not offer personalized customer service. If you want to make your online business succeed then you should see to it that you can present your products in a unique way. Don't just sell your products but try to build a personal relationship with your customers. You can only succeed in selling if you can make your customers feel that they are valuable. In fact, this is much important than offering low-cost and free shipping.

There are many ways that business owners can compete with Amazon. They can start with the content. They have to make sure that the product has the most unusual way of presentation. For instance, try to integrate the proper images, texts, videos and even consumer contributions. After you have done this, then you can always feel confident that consumers will be buying your products. Try to make the most unique product page for each particular product. It should contain all the necessary information such as the price, stock status and others. When it comes to user-generated content, it seems that there is no chance that you can compete with Amazon. Most people often use Amazon if ever they want to buy something even if they buy them in other websites. However, there are other ways that you can do aside from reviews and ratings. Do not just use reviews but use testimonials which can create a great impact. Encouraging consumers to join social media websites can also boost your brand. Lifestyle content is also important. Be sure to create a connection between the product and the life of the consumer. Video reviews can help you in competing with Amazon and make sure that it is user-friendly.

Competing with Amazon might be considered as the most difficult task. But Nox can help you in creating the best solutions so that you can succeed in your online business. They can build a customized website according to the product that you sell. They can help you in attracting more potential customers so that you can have more revenues.

YouTube Marketing Tutorial

2013-06-18T22:35:00Z

Today, it can’t be denied that most people are viewing YouTube videos. If you are promoting your business online then YouTube videos can be a great marketing tool. In creating your video, it should be convincing enough so that your brand can be presented in such a way that you can entice potential customers. You should focus more on your YouTube channel rather than on your content.

Based on statistics, there are over 100 million people who watch YouTube videos everyday. That is why, YouTube is considered as one of the best methods for driving traffic into your website. If you want to use YouTube to gain traffic for your business then you can refer to this tutorial.

If you create videos then you must have a YouTube Video Channel where you can upload your videos. It’s really quite easy to set up a channel and best of all your customers that discover all your videos in this location. First, you should create a YouTube account and you can use your Google account for this. After you have logged in, click on ‘My Channel’. If you want to use your business name for the channel then click ‘To use a business or other name, click here’ and type in the name of your YouTube channel. After you have finished then you can click ‘OK, I’m ready to continue’. If you want to customize your channel then you can click on ‘Channel Settings.’

After setting up your channel then its time for you to upload your videos by simply clicking ‘Upload’ then choose ‘Select files to upload’. You can upload videos that can last up to 15 minutes or more. After uploading your video don’t forget to enter its title and description. You can also include a keyword on your title so that your videos can be found quickly. Be sure to include your URL so that it will link back to your website. Try to incorporate your target key phrases on your description. It would be fine to add more URLs in your content. Using tags is also beneficial. The privacy settings on your website should be set to public so that it can be viewed by other people. Don’t forget to choose the suitable category for your video. Remember that there are millions of videos that are found on YouTube. If you really want to stand out then it would be best to set up the video settings. If you seriously customize your video pages then users can easily find your video. After you have finished then don’t forget to click on ‘save changes’.

You can promote your videos by adding an icon for your YouTube channel into your website. You can also embed your videos into your site. Interacting with other social networks using YouTube can also be helpful. Leaving sensible comments on other videos can also help you in getting more views.

Now, you already know how to market your website or business with the use of YouTube videos. Therefore, it would be best to start making your videos now. After setting up your channel then you can upload some videos right away. If you have optimized your title, description and tags correctly then you can expect that your viewers will also be your customers for your website. This is where your revenues will start to pour in.

Magento Overview

2013-06-18T22:21:00Z

Magento is considered one of the best ecommerce platforms today. This software is PHP based and it provides different features and a spontaneous user interface. It offers almost all the aspects needed for an eCommerce solution, which include managing the product, catalog and order as well as marketing and promotions. It also has customer support and user management functions. Aside from providing clients with simple and rich features, it also offers a backend admin panel where users can manage their ecommerce operations successfully.

The Magento ecommerce platform may be perfect for business owners who are selling a limited number of products but it is not the best solution for business owners who are selling a large number of products. Magento has three editions that you can choose from. When it comes to a cost effective solution then Magento is the best choice. If you are starting off your ecommerce presence, Magento would be a great alternative, especially if you do not want to spend too equity on large enterprise solutions. But you have to remember that Magento has been facing several performance issues lately. It also has system complexities, which can lead to its limitations.

Magento has been created on flexible architecture. However, it also has its downfall, since it is built in a complex system then it may not be easy to customize and expand. This is why; this program is also known to be slow.

Nox Enterprise Commerce offers business owners the most flexible and powerful ecommerce solutions. You can instantly create your own online store without any hassles. With NEC, you can assure that all of your online orders are processed smoothly. NEC offers a scalable platform, which means that your ecommerce solution will grow as your business grows. It can accommodate any changes that you require for your ecommerce website.

NEC provides you the most effective and customizable program and can automate the process of your website. It is the best solution regardless if you are a direct retailer or a catalog retailer. They can accommodate your daily operations no matter the size of your business. With NEC, you can assure that your customers can have the best online selling experience. NEC considers you as their business partner in building your system. You can guarantee that it is customized according to your needs and security. The ecommerce solutions that they offer provide you the opportunity to open to new markets to extend your brand’s reach. You can effectively manage your site with reduced costs.

If you choose Nox Enterprise Commerce solutions, you can be assured that your issues can be solved right away. They really care for your needs and they do not want any interruption from your business. With Nox Enterprise Commerce, you can never go wrong because they have the most valuable tools that are perfect in creating, establishing and managing an online store. This means that regardless how many products you are selling; they can always give you a suitable and scalable ecommerce solution to optimize sales and vastly improve your brand.

SEO Tips And Tricks From The Experts

2013-06-18T22:16:00Z

If you are looking for new ideas in order to develop your rankings and work on your SEO skills then you should obtain the best SEO tips from the experts. Here are some SEO experts and their tips on how to manage your SEO campaigns. These experts are presently working on SEO projects.

Adam Grunwerg who is an SEO expert and the Managing Director of Searchable Online Marketing shares his Panda and Penguin updates, he said:

“I think almost all of the strategies being used were greatly affected by the Panda and Penguin updates. Now, webmasters and SEOs are making sure that the content that they published are unique and made of high quality while eliminating low quality content due to the emergence of Panda update. On the other hand, the Penguin update has entirely changed the SEO link building methods used by SEO agencies. They are now searching for ways in order to avoid penalties.”

What are the common mistakes committed by small businesses when it comes to SEO?

“SEO is more beneficial to huge businesses and brands. It seems that no matter what the small businesses do, they are confronted by competitors that are better than them. That is why; it is very essential that they should see to it that their brand is unique. Some small businesses may not be aware that they have a unique position in the market which can help them in targeting the market better.”

Here are Grunwerg’s main philosophies with regards to SEO:

“If you choose to create high quality websites then you can be confident that you site can survive and obtain higher value in 3 to 4 years”

Maciej Fita is an SEO expert who is also the SEO Director at Brandignity. Here is Fita’s view with regards to Panda and Penguin updates:

“I think the Panda and Penguin updates created damage to most websites which are cutting corners or using only certain aspects of SEO. The article directory area is one of those areas which were damaged due to obvious reasons. We always make it a point that our clients’ websites are visible and at the same time it can handle updates. SEO is not just about marketing and branding, in fact there’s more to it.”

Here is Fita’s basic philosophy on SEO:

“Don’t use a scientific approach. Do not view it as list of tasks that you have to accomplish but rather use your marketing point of view but keep in mind the things that are needed by the search engines.”

There are more tips that you can get from several SEO experts, which can help you in making your SEO campaign successful. By having these tips, you can maintain your online business successfully. All you need is to obtain some knowledge about some of the top SEO tips.

Do What You Can? Don't Neglect The Must Do's Of Security

2013-06-18T21:08:00Z

There are a lot of debates going on about storing passwords securely. As a concerned web developer, you must see to it that the passwords are stored properly. One of the best ways to do this is to store hashes instead of storing passwords in plain text. This can guarantee that an attacker will not be able to recover the passwords quickly if ever the password files will be stolen. By salting hashed password files, there are more guarantees that it will be harder to break. Hashing should be done a lot of times since advanced computers can now perform hashing operations instantly.

First, web developers must assume that in one way or another, intruders will access these passwords. After accepting this reality then you have to guarantee that the damage being done is not huge. Hashed are functions that will be able to produce representations of the data, which is usually in the form of numbers. They usually produce similar hash from the similar data and there is no other way of reversing the procedure. This is very useful when storing passwords. Instead of storing actual passwords, you can save the hashed passwords. There are several hashing programs that you can use and the most common ones are MD5 and SHA1.

Is hashing secure? Some people suggest that in order to make it more secure, you can do a nest of hashes. But the best solution would be by salting the passwords. In order to make it more secure, you have to hash more aside from the password. This type of procedure is also known as salting. For instance, you can hash the password plus the email address and store them together. Aside from using strong password, adding complexity can also guarantee that your data will not be easily exposed.

When choosing passwords, you should observe some precautions. For instance, never use a password that comes from the dictionary. It is not also advisable to use the same password several times.

Credit card information is very sensitive and should be protected. But what can thieves steal if the information is not there. This is the main idea of tokenization. When you pay online or use point-of-sale terminals, the data on your credit card will not be stored instead it will be store-generated numbers otherwise known as tokens. The process will continue but the main difference is you are using an assumed name. Your credit card data will never be stored anywhere. That is why; it would be impossible for hackers to generate your password through decryption or any reverse programs.

If hackers attempt to penetrate on the merchant's databases then they will get nothing but worthless tokens. The only place where your credit card information will be found is at the facility of the provider that manages the tokenization program. If ever intruders attempt to hack into their databases then what they will get are scrambled numbers distributed on several locations.

There are still other ways that you can secure your passwords or credit card information. You just need to do some research to get more information. Always keep in mind that unnecessary stress and harassment can be avoided if you practice proper precaution. Keep the above tips in mind, so that you can fight crime and prevent yourself from becoming a victim.

Health of your email list

2013-06-18T20:49:00Z

Sometimes it can be too annoying to watch those huge numbers of emails that you have in your inbox. That is why Gmail is now making their move. They are now implementing a new rule with regards to emails received, which are not opened by the user. If the recipient does not open the emails that you were sending then Gmail will do two things. First, your emails will be delivered directly to the spam folder. Your email address will be added to the spammer list due to the frequency of your unopened emails. Some sites such as JustFab and LinkedIn are implementing some rules with regards to unopened emails. If you have not opened their emails then you will be removed from their email list. These companies are not doing this just because they are getting annoyed with the bulk of their email list but because they want to maintain the quality of their list.

There are other ways of dealing with this problem in the most appropriate way. First, if the user does not open the emails in 2 months, then you can change the frequency of sending emails to once a week. Be sure to let them know by sending them an email and informing them about the changes to the frequency of sending emails. Another option would be if the user fails to open his emails for 2 months straight, then you can opt them out from your email list. It is also important to let them know that you have decided to opt them out from your list; LinkedIn and JustFab have used this practice.

There are some people whose jobs are to send emails and sometimes the huge amount of emails in their inbox is annoys them. There are various tips that can help you in managing your emails effectively. But sometimes these companies that are sending you emails should practice more politeness. For instance, here is a case study, “Last year I joined the JustFab and have been receiving some emails from them. However, since I don’t have too much money I can’t afford to buy the products that they are selling. Recently, I’ve been busy with my work that is why I have disregarded their emails. I have not unsubscribed from them yet since it has not reached to that point. One day, I received an email from them with the subject: ‘Stop. Getting. So. Much. Email. Smile, you’re designed to.’ They said that they are aware that I am not opening their emails for quite a while that is why they have decided to opt me out from their email list. They are also informing me that they do not want to clutter my inbox anymore.

I really like what they did. Fab really cared about the overload in my inbox. I’m really hoping that other websites will also do the same. Getting rid of unwanted emails can be tedious. If there are emails which you think are spam then you can unsubscribe from the website right away.“

As you can see, sometimes as a business, paying attention to your customer’s pains and needs can become more valuable than you think. Too much clutter on your inbox can be annoying and thanks to Gmail and others who have helped us in eliminating these unwanted emails. Simply showing them that you care can be the difference from a sale to an ignored email.

Mobile Wisdom

2013-06-18T20:45:00Z

Mobile ecommerce is now on the rise. But is it really necessary to use this technology? If you are a fan of Gilt and Fab news sites then you might think that mobile ecommerce sites are enjoying great revenues. Based on a sample data from Spring Metrics' customers it has been discovered that not all sites are enjoying great revenues from using mobile devices. It shows that sales from desktop users are still dominating. In fact, smaller sites are having a hard time in creating mobile sites, which are user friendly due to their limited resources.

The question is, where do customers usually spent their money, is it on mobile or on desktop? In comparing revenues between mobile and desktop, we can see that there is a difference of 20%. But when it comes to micro sites there is a huge difference. Gilt and Fab are doing great in their mobile ecommerce sites, however most sites are still starting to develop their revenues. The great challenge would be how you can make your mobile site much better.

There is a huge difference between browsing your computer and browsing on a smartphone. The developer should realize these differences. When it comes to the people’s preferences, most of us are more comfortable in seeing those large and clear pictures than having those small text links. Most users are not so comfortable in filling up those complicated forms. They also do not want to use onsite searches. Gilt and Fab are using effective iPhone apps. However, you should not depend on your apps alone. In fact, you can make a design for your site that is compatible to mobile devices. If you have seen Fab mobile ecommerce then you can observe that they are using large and clear pictures of their products. Aside from this, they are also using large buttons and simple pages. Each page is only using lesser words. On the other hand, if your site is using small images, numerous texts and too many fields to be filled up by the customer then it can be very daunting.

The next challenge would be to look for the best call to action. In the case of Gilt and Fab, they are using flash sales wherein consumers are enticed to purchase their products instantly. This is appropriate for mobile shoppers who are on the go. After seeing the flash sign, they will purchase the product right away. However, there are chances that your site might not be suitable for flash sales. What can you do in order to compete in the mobile trend? Well, maybe it’s not best to use an ecommerce site. Maybe consumers can “like” your Facebook page. In this way, there is a link between you and the consumer that can be used for marketing in the future. You can also gather the email addresses of your visitors for future use. Using an incentive scheme for a tweet can be another option. Try to investigate what would be the best call to action for you.

Mobile ecommerce is a great technology for those who are selling their products online but it is not for everyone because it requires a lot of investment for the software. Make sure that you have a user-friendly website so that customers can get easily attracted to it. And lastly, try to choose the best call to action to get more sales.

Nox Solutions Technology and Services Client Given Top Ranking

2012-07-16T22:18:00Z

www.DailyLook.com, A flash sale site that sends members one fashion look per day based in Los Angeles, CA. is ranked in the current list of Business Insiders 23 Hot Los Angeles Startups You Need To Watch.

The concept of DailyLook is to select fashion stylists who then shop at fashion boutiques around the world looking for inspiration to pull together the latest looks for the budget conscious, typically young fashionable female adults. This includes top, bottom, shoes, bag and accessories to complete a great daily look of the day. Through a free membership, emails are sent daily with a one new fashion look for under $100. The member has 36 hours to decide to purchase the fashion.

“The growth we have obtained in such a short period of time is well beyond our initial goals. We’re honored to be recognized in such a fashion competitive market,” Brain Ree. Brian goes on to explain the resources and vision blossomed once the decision was made to leverage with ecommerce technology and services provider Nox Solutions. To be able to go to market without technology barriers and Nox’s understanding of social medium and on-line sale is huge for our go to market strategy.

Payam Zarabi, President of Nox Solution states, “DailyLook had several requirements, many of which would seem outside the scope of a typical ecommerce solution provider. However we were easily able to leverage each company’s proficiencies creating a brand with a buzz in a relatively short amount of time. We are proud of DailyLooks recognition and believe the best is yet to come."

Nox Enterprise Commerce is a leading technology and e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized solutions through a propriety enterprise platform and infrastructure.

Dr. Laura Launches New Online Store Powered By Nox Solutions

2012-05-31T17:30:00Z

Dr. Laura Schlessinger has turned her passion for jewelry and glass art-making into a customized online store where she personally designs and handcrafts one-of-a-kind items. The online store provides fans the ability to purchase Ready to Wear items, or By Personal Request items, where fans submit their order for a customized item. Dr. Laura creates necklaces, bracelets, earrings, clocks and glass objects into pieces that hold a special place in her heart and are now available to all her fans at DrLauraDesigns.com.

Dr. Laura is one of the most popular talk show hosts in radio history. She offers no-nonsense advice infused with a strong sense of ethics, accountability and personal responsibility, and she's been doing it successfully for more than 30 years. Her weekday program is heard on SiriusXM Stars Channel 107, and her show is available as a podcast to DrLaura.com subscribing members of Dr. Laura Family PLUS.

"Dr. Laura is a talented artist and a longtime client. We are very excited to be a part of this creative outlet for her beautiful designs. DrLauraDesigns.com is a terrific online store for all her fans, and craft coinsures alike" said Payam Zarabi, CEO of Nox Solutions.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing DrLauraDesigns.com, providing hosting, technical support, inventory management and customer service.

Nox Solutions Partners with National Fulfillment Services

2012-05-30T18:37:00Z

National Fulfillment Services' corporate history began as Gene Krueger, the president, worked as a programmer with one of the founding computer companies, Sperry Univac. After gaining significant experience, Gene started the company to process transactions and fulfillment systems.

As time went on, experience lead NFS to provide distribution pick and pack services along with their customer care with a call center, complex processing and data entry. As challenges presented themselves, NFS adapted to meet the evolving needs of their clients. Their systems were continually being upgraded not just to meet, but also exceed the ever-increasing order volume and service offerings.

Today NFS manages eCommerce, B2B and Catalog fulfillment services for companies worldwide. With an average tenure of top management of over 20 years and a unique management team approach, which assigns system analysts and customer service representatives to be responsible for the success of any program, no other company offers this level of customer commitment and support.

NFS has always remained flexible in its ability to shift in order to manage specific operating paradigms for their clients. Over their 45+ year history, they have provided support to the largest users of fulfillment services in the country. In an industry where a tarnished reputation quickly leads to corporate extinction, NFS has maintained their leadership by providing reliable, on time performance with the highest degree of integrity.

We are very excited to work with National fulfillment Services. The high level of integration between both companies allows us to provide exceptional fulfillment services to our existing client base" said Payam Zarabi, CEO of Nox Solutions.

Nox Solutions (www.noxsolutions.com) provides a complete on-demand eCommerce platform that combines the flexibility, functionality and interoperability of a full eCommerce application suite with the operating efficiency of a hosted on-demand service. With Nox Solutions, manufacturers and e-Merchants can deliver advanced custom eCommerce solutions with no upfront capital expenditures and operating costs that are aligned with business results. Nox Solutions was founded in February 2001 and pioneered the innovative on-demand approach to eCommerce infrastructure. Unlike conventional technologies for building and maintenance Commerce sites, their approach enables e-merchants and manufacturers to control, and to change in real time, the most important dimensions of their eCommerce operation.

National Fulfillment Services (NFS) is a direct marketing/direct response support company that delivers more of the essential services - and service - needed to build a business. Their operation is the engine that can propel direct marketing programs to success, generate repeat buyers and revenues and accelerate business goals by providing on-time order fulfillment and total satisfaction to customers. NFS currently operate a wide variety of consumer direct promotions, handling some of the most difficult and complex tasks in the industry.

Lifestyle Lift Launches New Site Powered by Nox Enterprise Commerce

2012-04-10T22:54:00Z

A leading brand in the facial rejuvenation industry has launched a new site that's faster, and delivers a more customized shopping experience. Lifestyle Lift's new website LifestyleLiftSkincare.com, offers their patients the option to purchase individual products and a full kit. Some of the site's new features include: online order tracking system, faster searches and easier navigation. Customers can now access all these features on the new site: LifestyleLiftSkincare.com.

“This project had a lot of moving parts and needed to be tightly coordinated. Nox was diligent and responsive and exceed our expeditions with a successful launch," said Sandy Cooper, Executive Director, Skincare.

Lifestyle Lift's revolutionary approach has made the dream of looking years younger available to tens of thousands of people, not just from throughout America but around the world, who have visited their many offices. Their process not only leaves their customers feeling younger and refreshed, but it is safer than more traditional approaches to facial rejuvenation.

"Lifestyle Lift is a respected brand in the facial rejuvenation industry. We are thrilled to be a part of the new venture with them." said Payam Zarabi, CEO of Nox Solutions.

Nox Enterprise Commerce is a leading technology and e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized solutions through a propriety enterprise platform and infrastructure. Nox has designed and built LifestyleLiftSkincare.com, providing hosting, technical support, and customer service.

Nox Enterprise Commerce is Fit For Commerce Certified

2012-03-02T23:02:00Z

Nox Enterprise Commerce, known for building and operating websites for leading brands and broadcasters, has completed the FitForCommerce verification program.

NEC concluded a comprehensive assessment and verification with FitForCommerce (FFC). A recognized industry leader, FFC conducts structured evaluations of eCommerce platforms, fulfillment services, interactive agencies, mobile services, PIM, and order management systems.

“We are committed to our clients and meeting FFC standards was an important step for the company,” said Payam Zarabi, CEO of Nox Solutions. “We are proud that Nox Solutions has successfully completed this process.”

FitForCommerce has established itself as the leading boutique ecommerce consultancy by helping hundreds of online and multichannel retailers and manufacturers make informed ecommerce investment decisions. Using years of experience, state-of-the-art tools, strategic diligence and tactical planning, FitForCommerce helps retailers define business and technical requirements and find their "best fit" technology solutions, which includes ecommerce platforms, back-end systems and critical points solutions such as mobile. eCommerceKnowHow.com, managed by FitForCommerce, is the eCommerce industry’s most comprehensive knowledge base and educational resource. FFC Verification is a structured evaluation process for eCommerce provider solutions.

Nox Enterprise Commerce is a leading e-commerce solutions management firm headquartered in Los Angeles, CA. A full service e-commerce provider, NEC's proficiencies include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service, and product fulfillment. NEC delivers customized e-commerce solutions through an open, enterprise-level platform and highly scalable infrastructure.

Samy's Camera Launches New Website powered by Nox Enterprise Commerce

2012-02-14T22:19:00Z

A leading photography retailer is unveiling a new site that's faster, mobile-friendly and delivers a more customized shopping experience. Samy's Camera's new website Samys.com, offers even more of the top cameras, digital cameras, video cameras and professional video cameras that have been bringing customers into their Southern California stores for decades – with even more electronics from Canon, Nikon, Sony, Panasonic, Leica and Epson.

“It's an exciting time for us here at Samy's,” owner Samy Kamienowicz said. “Our online sales keep growing and we want to keep improving the way customers interact with our brand online. That's why we've made a whole new site that's faster, easier to navigate and more convenient.”

The imaging retailer found that many customers wanted the ability to shop for their favorite brand without other company's products showing up in their search. That inspired their “mini-stores” – stores within a store where customers can find a part of the site devoted only to brands such as Canon or Nikon or Panasonic.

Some of the site's new features include: mobile-friendly, online order tracking system, brand-specific shopping areas, featured videos, greater selection of Samy's Edu classes, faster searches and easier navigation.

Customers can now access all these features when they're on the go using Samy's new mobile site: Samys.com/Mobile.

For almost 35 years, Samy's Camera has been the leader in sales of high quality imaging products and the ultimate resource for the professional and amateur photographer. Knowledgeable sales staff, exceptional customer service, and an impressive inventory are the reasons that Samy's Camera enjoys a loyal following. Find the store online at Samys.com or at locations in L.A., Santa Barbara, Santa Ana, Pasadena and Culver City. They now have a cutting-edge DV & Edit Samysdv.com pro video department in Playa Vista.

"We are very excited to launch the new website. We have created custom features and new tools to help Samy’s Camera enhance their customer’s online experience. The technology behind the site is impressive and we are very proud of it," said Payam Zarabi, CEO of Nox Enterprise Commerce.

Yoga Journal Launches New Online Store Powered By Nox Enterprise Commerce

2012-01-17T23:12:00Z

For over 35 years, Yoga Journal magazine has shaped the yoga revolution in America. Yoga has now fully entered mainstream America and according to Yoga Journal's most recent "Yoga in America" survey, 15.8 million people in the United States now practice yoga. Yoga Journal has been there, serving yoga teachers and the ever-growing yoga community. Like the community, they have evolved over the years, and are proud to present their online store YogaJournalStore.com. The new webiste allows Yoga Journal fans to purchase many yoga products, including DVDs, apparel, mats, props, jewelry and more.

"We are thrilled to be working with Yoga Journal, a trusted source for all things yoga. We are very excited to launch a store for the ever-growing yoga community. It is a powerful online destination where yoga fans can purchase it all in one place, from clothing and mats to books and tutorials," said Payam Zarabi, CEO of Nox Enterprise Commerce.

Nox Enterprise Commerce is a leading technology and e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized solutions through a propriety enterprise platform and infrastructure. Nox has designed and built YogaJournalStore.com, providing hosting, technical support, and customer service.

Fashion Forward Maternity Launches New Website Powered By Nox Enterprise Commerce

2011-11-29T22:53:00Z

Fashion Forward Maternity (FFM) is an online boutique that provides savvy, stylish, professional women with the opportunity to rent high-quality, designer maternity fashions at a fraction of the price to serve them during every phase of pregnancy, from the first trimester to nursing.

"We are excited to work with Fashion Forward Maternity. FFM provides a service that is very different from everything else we've seen online," said Payam Zarabi, CEO, Nox Enterprise Commerce.

Nox Enterprise Commerce is a leading technology and e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized solutions through a propriety enterprise platform and infrastructure. Nox has designed and built FashionForwardMaternity.com, providing hosting, technical support, and customer service.

Dr. Laura Launches New Website Powered By Nox Solutions

2011-10-03T22:23:00Z

Dr. Laura Schlessinger has re-launched her website, DrLaura.com. The fresh design provides fans with easy access to her popular content, including various daily audio segments created just for premium subscribers of the show.

Subscriptions to the online membership program, "Family Plus" provides access to premium content, including commercial-free podcasts of the The Dr. Laura Program, members-only access to Bonus Calls, and on demand, commercial-free Audio Archives.

"We are very excited about this new website. Dr. Laura's new site is rich with content and features her fans will enjoy. It is a terrific online destination for The Dr. Laura Program listeners to learn and interact," said Payam Zarabi, CEO of Nox Solutions.

Dr. Laura Schlessinger is the host of The Dr. Laura Program. The show is internationally syndicated, is heard on Sirius/XM Radio satellite radio, and reaches 9 million listeners around the world weekly.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing DrLaura.com, providing hosting, streaming media, technical support, inventory management and customer service.

DailyLook.com Launches New Concept in Women's Fashion Powered By Nox Enterprise Commerce

2011-09-15T21:33:00Z

DailyLook provides styled looks without spending designer prices. DailyLook offers members a complete look on sale for 36 hours every day and includes the latest fashion clothing, trendy shoes, bags, and accessories at up to 50% off. DailyLook includes the perfect top, bottom, shoes, bag and accessories to complete the look members love. Their stylists shop at fashion boutiques around the world looking for inspiration to put together the latest looks on a budget, just for members. Shopping at DailyLook.com is fun, convenient, and easy.

"DailyLook is your one stop daily fashion inspiration. And we have chosen Nox to power the technology that makes it all happen," said Brian Ree, CEO and founder of DailyLook.

"We are very excited to launch the new website. We have created custom features and new tools to help DailyLook enhance their customer’s online experience. The technology behind the site is impressive and we are very proud of it," said Payam Zarabi, CEO of Nox Enterprise Commerce.

The Toad Hop Network Launches Website Powered By Nox Solutions

2011-07-27T22:30:00Z

The Toad Hop Network (THN) is a collection of video podcasts broadcasted live from the Toad Hop Network studios in Universal City, Hollywood. Each weekly episode is hosted by a well-known host, and curated by Frank Kramer.

Frank Kramer has developed into one of radio's most outspoken, quick-witted, and funny talk show hosts. He has topped the airwaves, dominating the AM/FM and Podcast markets for nearly two decades.

The new website ToadHopNetwork.com provides THN's fans with easy access to all their favorite shows including The Heidi and Frank Show, Nik Richie Radio, After Hours, Poolside with Dean Delray, Let's Be Frank, 2 Guys and a Mic, SportsCast, Three's 2 Much, The Gina and Randy Show, The Joey Medina Show, Huff & Stapes, The Ian Bagg Show, and many more. Additionally, the site provides a plethora of community features such as streaming video and audio, mobile access, and much more.

"We are thrilled to be part of this exciting initiative. The network includes some of the funniest broadcasts around, and we are honored to be able to provide the fans with a site where they can connect with their favorite hosts every day, on-demand" said Payam Zarabi, CEO of Nox Solutions.

Nox Solutions builds and operates e-businesses for media personalities, broadcasters and content syndicators. Clients include Bill O'Reilly, Dennis Miller, Laura Ingraham, Westwood One, Loveline and many more.

Emily Morse Moves to a Daily Live Show Format Powered By Nox Solutions

2011-07-08T00:47:00Z

Sex With Emily, iTunes' most popular podcast about "sex, dating, relationships and everything in between," has expanded, with a new website at www.sexwithemily.com, into a multi-media format with a LIVE, daily webTV show, audio and video podcasts, streaming video on-demand and mobile access through Stitcher.

"I'm thrilled to be able to connect with my fans, LIVE online, with video. Now we are helping people enrich their sex lives every day, Monday through Friday, instead of just once per week," says show host, Emily Morse. "I'm bringing our fans fresh sex and relationship information in a way that they can't get anywhere else online or on TV."

Sex With Emily streams free, with separate video and audio feeds, live, Monday-Friday from 1-2pm PDT. Fans subscribe to the show's "Friends With Benefits" membership program, and get on-demand access to the complete audio and video feeds of every show. Subscribers can also listen to the complete show as a podcast accessed through iTunes or Stitcher's mobile app for iPhone and iPad.

The new Sex With Emily website provides information about how to improve your sex life and relationship. Fans can go to the Ask Emily section at www.sexwithemily.com and submit questions that Emily will answer on the air or through exclusive web videos. Emily's discussions on sex are presented in an entertaining and easily accessible way, enabling her audience to improve their sex lives and relationships. The show encourages its audience to ask the questions that they might not feel comfortable asking their closest friends.

"Nox Solutions is delighted to be a part of the process as Emily extends her very popular Sex With Emily podcast to a daily live video show. Emily's charismatic and highly energetic personality combined with her highly entertaining on-air style, sets her show apart from everything else we've seen online," said Payam Zarabi, CEO, Nox Solutions.

ABOUT SEX WITH EMILY
Sex With Emily (www.sexwithemily.com) launched 6 years ago, when Emily started interviewing friends in her living room about their sexual experiences. Sex With Emily quickly acquired a loyal fan base and has expanded to include two iPhone apps, Hot Sex, a book to be released by Simon & Schuster in September and a television show in development based on Emily's life and work as a dating and sex expert.

ABOUT NOX SOLUTIONS
Nox Solutions (www.noxsolutions.com) builds and operates e-businesses for media personalities, broadcasters and content syndicators. Clients include Bill O'Reilly, Dennis Miller, Heidi and Frank, Laura Ingraham, Lou Dobbs, Westwood One, Loveline and many more.

Larry Elder Show Launches New Website Powered By Nox Solutions

2011-03-29T21:57:00Z

The Sage from South Central has launched a new website to couple with his return back to the Los angles airwaves. LarryElder.com boast a fresh design that provides fans with easy access to all of Larry’s popular content, including exclusive videos segments just for Elderados, who are the Premium Subscribers of the show.

Subscriptions to Larry Elder's "Elderado" online membership provides access to premium content, including commercial-free podcasts of the The Larry Elder Show, members only access to Larry Elder Webcasts, commercial-free Audio Archives, members only Forums, access to commentary, interviews & show highlights.

"We are very excited to see Larry return to the airwaves in Los Angeles and proud to have built a content rich destination for his fans all over the world to learn and interact," said Payam Zarabi, CEO of Nox Solutions.

Best-selling author and radio talk-show, Larry Elder hosted, for 15 years, the longest-running afternoon drive time radio show in Los Angeles since March, 1994. "The Larry Elder Show," is a top-rated daily program from 3 p.m. to 7 p.m. (PT) on KABC 790, became a nationally syndicated daily talk show for ABC Radio Networks on August 12, 2002. Now Larry is seeking airwave dominance over the morning hours, broadcasting from KABC from 9 a.m. until noon.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing LarryElder.com, providing hosting, streaming media, technical support, inventory management and customer service.

Powered by Nox Solutions, Kwipster.com launches to help find the next 'late night legend'

2011-03-08T02:59:00Z

The new website lets people create, enjoy, and rate the funniest comments on the latest news. Who's the funniest person you know? Chances are they're not famous. They're probably not even working in a field where they can put their wit to work. We created Kwipster to give them the forum they deserve.

Kwipster is the web's first central arena for the funniest among us to share their witty comments on the latest news, to see how those jokes (their 'kwips') get rated by the community, and to hopefully even get discovered. And in the process, to entertain the rest of us on a daily basis.

"We are very excited to launch such a great community. The technology behind the site is pretty impressive and we are very proud of it," said Payam Zarabi, CEO of Nox Solutions.

Kwipster is brought to you by Viral Ventures LLC and powered by Nox Solutions LLC, both based in Los Angeles, California.

ABOUT VIRAL VENTURES LLC
Based in Los Angeles, Viral Ventures LLC is an internet business venture specializing in creating useful and entertaining consumer services. Our first project, Impruvia, was sold in 2010 before launch, and our latest project, Kwipster, launched in February 2011.

ABOUT NOX SOLUTIONS LLC
Nox Solutions (www.NoxSolutions.com) is a leading technology and e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized solutions through a propriety enterprise platform and infrastructure. Nox Solutions has designed, built and will operate Kwipster.com, providing hosting, streaming media, technical support, and customer service. Nox Solutions builds and operates e-businesses for many media personalities, broadcasters and content syndicators such as Bill O'Reilly, Dennis Miller, Heidi and Frank, Laura Ingraham, Lou Dobbs, Westwood One, Loveline and many more.

Be Like Heidi and Frank - (Radio and) Internet Stars

2011-01-24T08:00:00Z

Formerly top-rated LA radio stars Heidi and Frank have taken their show to the world via the Internet. How's that working for them? Quite well, thank you.

Take a look at these statistics:

After Hours, the weekly audio podcast starring them, was named to the "Rewind 2010: Best Podcasts" year-end showcase of the iTunes Store's best podcasts of 2010.

Last November, Heidi and Frank became the #1 paid subscriber-supported Internet TV show in America. With more than 6,500 paid subscribers viewing the show online a total of 200,000 hours over its first eight weeks, they are pioneering the paid content industry.

Furthermore, the site has attracted 650,000 unique visitors and generated over 6.2 million page views following its launch on October 4, 2010.

So why did they do it - and how? Why doesn't every great entertainment show do this? Isn't a great show potentially great across all platforms, not just radio? How does it change a show to be on-demand, online, on video, and on audio all at once? How can this all be monetized?

Those are just some of the questions I had for Heidi and Frank in this conversation.

Listen in:

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you "like" MRM on Facebook or follow me on Twitter).

What Heidi and Frank really get - and this is important - is that just as there's no such thing as only radio in a digital media world, there's no such thing as an only radio entertainment show. They are not just repurposing content across media, they are reimagining it. The headphones can and will vanish in front of the cameras; ditto for the sound board - because TV is not radio. This is incredibly challenging but incredibly freeing to top-notch talent. And it will invariably lead these brands to snowball in popularity.

It's my belief that the passion inspired by great radio talent is critical to radio's future and to the future of that talent across all platforms. It means wearing more hats and doing more work, but it changes the experience of your show dramatically and broadens your opportunity for success.

One day Heidi and Frank will be back on the radio (because radio needs talent like a morning needs sunshine). And when they do, they will STILL have their thriving digital empire.

What about your show?

The Doug Urbanski Show Launches Website Powered By Nox Solutions

2011-01-22T02:00:00Z

The Doug Urbanski Show has launched a new website (www.urbanskishow.com). The fresh design provides Doug's many fans with easy access to popular elements including Doug's Gems, Interviews, Doug's Quotes, Doug's Stacks, Important Videos, and Caricatures. Additionally, the site provides a plethora of community features such as streaming audio, blogging, and much more.

"We are very excited about this new website. Doug's new site is rich with content and features his fans will enjoy. It is a terrific online destination for The Doug Urbanski Show listeners to learn and interact," said Payam Zarabi, CEO of Nox Solutions.

Doug Urbanski is an American theater impresario, raconteur and film producer, and now a radio talk show host. Urbanski is a partner with actor Gary Oldman and he also runs a talent management firm, DMG. When he is not producing motion pictures, the self described "Conservative, Capitalist, Catholic" is also known as "America's Guest Host", speaking to millions, having filled in for Laura Ingraham, Michael Savage, Fred Thompson, Tammy Bruce, Jerry Doyle, Rusty Humphries, Dennis Miller, Bill O'Reilly, and Rush Limbaugh.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing urbanskishow.com, providing hosting, streaming media, technical support, inventory management and customer service.

How Radio Vets Rebooted As Podcast Pioneers

2011-01-21T08:00:00Z

Ustream is betting on Adam Carolla to be the live-video streaming service's first pay-per-view partnership. Lucky for them there's another act coming out of Los Angeles radio that is already proving there's a viable subscription business to be had online.

If you aren't an Angeleno, you've probably never heard of Heidi Hamilton and Frank Kramer, veterans of the city's radio scene with over a decade of experience on stations including KLSX and KABC (NYSE: DIS). When their KABC gig ended last September, they parted ways with a third on-air personality and decided to make a go of it together online-only.

Now there's plenty of big-name radio stars who have exploited their promotional platform in terrestrial radio to extend onto the internet, including Glenn Beck and Rush Limbaugh. But it's a different challenge to survive online alone, which other more prominent radio personalities like Carolla and now Bubba the Love Sponge, who recently exited Sirius XM (NSDQ: SIRI), are discovering.

But The Heidi and Frank Show is making it happen with a pretty unique business model that could be of interest to a traditional radio business rapidly shrinking due to the industry's nationwide consolidation. Since launching in October, they've attracted well over 6,000 subscribers who are paying anywhere from $5 per month to $50 a year for access to a trove of audio and video programming, including two hours every weekday morning. There's limited access to a layer of free content intended to get unacquainted viewers sampling and, if this freemium model holds up, signing up for added benefits like ad-free podcasts.

"We're trying to be the first to achieve how we deliver what we do for free in a way that people will pay for it," said Kramer.

As Hamilton and Kramer tell it, making the jump online was hardly a leap of faith; they needed a new gig and they noticed that declines in their KABC audience were being offset by growth in the station's offerings of their on-air act on its website. They partnered with Nox Solutions, which is best known for building robust web environments for mostly right-wing political figures from Bill O'Reilly to Dennis Miller.

"Normally what we've done in the past is look to partner with nationally syndicated talent," said Rand Bleimeister, COO of Nox. "The chances of success will be greater. But they've gotten more subscribers than some nationally syndicated talent."

While a diehard fan base built up over the years in Los Angeles followed them to the internet, HeidiandFrank.com is seeing evidence of a new audience from outside the city limits and even internationally. Aggressively courting fans via social media is one way they've made that happen. But if anything, Hamilton believes it may have been the deprivation of adequate promotion during all their years in terrestrial radio, where they were typically overshadowed by bigger names on their station's lineups that prepared them for the transition.

"We did very well because we've always relied on word of mouth," she said. "We never had billboard campaigns or TV commercials."

While their subscription base grows, Nox is working on ramping up Heidi and Frank merchandise and increasing their advertising revenue; though they don't have to keep FCC-friendly, they do so to be viable for marketers and just in case their old friends in terrestrial radio need a low-cost option to fill a daypart or two. That said, with a style just as risque as Howard Stern, they do have an uncensored outlet in a weekly "After Hours" show as well.

As the radio business continues shrinking, it's going to be interesting to see what business models take root online. What The Heidi And Frank Show is proving is it doesn't take a Stern-sized phenomenon to break from the mainstream radio business and start streaming themselves.

After Hours named to the iTunes Rewind 2010: Best Podcasts of 2010

2010-12-13T23:00:00Z

After Hours, the weekly audio podcast starring Los Angeles radio and online media personalities Heidi Hamilton and Frank Kramer, was just named to the "Rewind 2010: Best Podcasts" year-end showcase of the iTunes Store's best podcasts of 2010. Hamilton and Kramer, formerly top-rated Los Angeles radio personalities on KLSX and KABC, walked away from successful radio careers just two months ago to go Internet-only, are realizing massive success in the podcast and subscription content arenas alike.

After Hours is a free full-length audio podcast posted every Friday on iTunes that highlights the best after-the-show moments of The Heidi and Frank Show daily web TV series. Unharnessed from traditional media limitations, Heidi and Frank can do practically anything on their show. As a "lifestyle talk" program, they joke about everything, from weird stories in the news, to sex acts and dating techniques. There's an authenticity to who they are and how they interact that you just can't simulate.

"We feel so validated that our particular brand of lifestyle entertainment is appealing to listeners on iTunes and across the Internet," Hamilton declared. "That was one of the biggest surprises for us-that we could grow a fan base this quickly beyond the Left Coast-without a mainstream media outlet backing us up," added Kramer.

Being recognized as one of best podcasts of 2010 comes on the heels of another breakthrough success in November-Heidi and Frank became the #1 paid subscriber-supported Internet TV show in America. With more than 6,500 paid subscribers viewing the show online a total of 200,000 hours over its first eight weeks, they are pioneering the paid content industry. Furthermore, the site has attracted 650,000 unique visitors and generated over 6.2 million page views, following its launch, October 4, 2010. But perhaps the most significant statistic is the average amount of time visitors spend on site: 1 hour and 40 minutes per visit. This is because each day, thousands visit the site and listen to the "Heidi and Frank Show," to hear and watch it "live."

Heidi and Frank are successful because they focus on the "fan experience" -- they work directly for their subscribers. The best way to serve their existing fans and attract more subscribers is to provide them with the very best web experience possible - one that includes free and premium content and one that provides "live" and "on-demand" content experiences PLUS original video content just for their VIP subscribers. Taken together, the "Heidi and Frank Experience" enables everyone to enjoy the show.

After leaving KABC in October, the leading talk radio station in Los Angeles, Heidi and Frank launched www.heidiandfrank.com as the home of their Internet TV network with two original internet-only shows:

"The Heidi and Frank Show," streamed LIVE daily at 10am-noon PST.
"After Hours," streamed LIVE Fridays 1-2pm PST.

Every "Heidi and Frank Show" and "After Hours" is offered as a "live" audio stream, free to all visitors to heidiandfrank.com. Additionally, VIP Members can access a "live" HD video stream of each show. VIP Members can select and switch between any of the four HD cameras to view each broadcast, and chat "live" with other members.

VIP Subscription rates are as follows:

$4.95 monthly subscription
$14.85 three month gift subscription
$27.50 six month subscription
$49.95 annual subscription

Heidi and Frank's shows are powered by Nox Solutions, the website management solution preferred by top-rated talent like Bill O'Reilly, Laura Ingraham, Dennis Miller, Lou Dobbs and many more.

For more information, please visit http://www.HeidiandFrank.com.

Engage with The Heidi and Frank Show on Facebook, Twitter and YouTube.

http://www.facebook.com/pages/The-Heidi-Frank-Show/147778711929274

https://twitter.com/heidiandfrank

http://www.youtube.com/user/fhfvideo

About Heidi Hamilton
Heidi Hamilton of the Heidi & Frank Show is the girl next door who is also one of the guys. She can dress up and look like a lady on Saturday night, but when you call her on Sunday morning, she'll help you move a couch, too.

About Frank Kramer
Frank Kramer has developed into one of radio's most outspoken, quick-witted, and funny talk show hosts. He has topped the airwaves, dominating the AM/FM and Podcast markets for nearly two decades.

About Nox Solutions
Nox Solutions (www.noxsolutions.com) builds and operates e-businesses for media personalities, broadcasters and content syndicators. Clients include Bill O'Reilly, Dennis Miller, Heidi and Frank, Laura Ingraham, Lou Dobbs, Westwood One, Loveline and many more.

# # #
Media Contact:
Stephen Crane
stephen@cranecreek.com
951.732.7010

Warren Eckstein Re-Launches his Website Powered By Nox Solutions

2010-12-02T02:59:00Z

Internationally known pet and animal expert Warren Eckstein partners with Nox solutions to create an online community for his audience and pert lovers around the world. WarrenEckstein.com is an online community where pet owners can read, watch or listen to exclusive webinars designed to better the lives of their 4 legged friends. In addition to the handpicked items in the store, customers can find Warren's exclusive "Hugs & Kisses" Supplements.

Launching simultaneously with the new website is a the new online subscription program called "Hugs & Kisses". Subscribers gain access to content exclusively created for them including a special commercial-free podcasts of Warren's weekly nationally syndicated show, live webcast, access to exclusive videos and Q&A sessions, special fast track email to Warren, exclusive contests and much more.

"We are very excited to launch such a community for pet lovers around to world. It is a powerful online destination where Warren's fans and pet owners and can learn, interact and connect. We are thrilled to be working with Warren who has a very unique and effective way when it comes to our pets" said Payam Zarabi, CEO of Nox Solutions.

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise platform and infrastructure. Nox Solutions has designed, built and will operate WarrenEckstein.com, providing hosting, streaming media, technical support, inventory management and customer service. Nox Solutions builds and operates e-businesses for many media personalities, broadcasters and content syndicators such as Bill O'Reilly, Dennis Miller, Heidi and Frank, Laura Ingraham, Lou Dobbs, Westwood One, Loveline and many more.

G. Gordon Liddy Launches New Website Powered By Nox Solutions

2010-11-16T02:59:00Z

G. Gordon Liddy has launched a new website, LiddyShow.com. The fresh design provides fans with easy access to his popular content, including various weekly video segments created just for Premium Subscribers of the show.

Subscriptions to the online membership program, "GMan Club" provides access to premium content, including commercial-free podcasts of the The G. Gordon Liddy Show, members only access to Gordon Video Webcasts, exclusive access to Weekly Q & A with Gordon, on demand, commercial-free Audio Archives, members only Message Boards, access to commentary, interviews & show highlights.

"We are very excited about this new website. Gordon's new site is rich with content and features his fans will enjoy. It is a terrific online destination for The G. Gordon Liddy Show listeners to learn and interact," said Payam Zarabi, CEO of Nox Solutions.

G. Gordon Liddy is the host of The G. Gordon Liddy Show. The show is broadcast in more than 150 markets and is heard on Sirius and XM satellite radio and around the world via internet streaming.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing LiddyShow.com, providing hosting, streaming media, technical support, inventory management and customer service.

Nox Enterprise Commerce Re-Launches MotorcycleCenter.com

2010-11-10T23:00:00Z

Los Angeles, CA November 10, 2010 -- Nox Enterprise Commerce, a division of Nox Solutions, has re-launched MotorcycleCenter.com, one of the leading online motorcycle gear dealers. The site has been greatly enhanced with new features and technology developed by Nox Solutions.

The new design and upgrades have more than doubled the conversion rate of the site within the first 30 days of the re-launch. The site's URL was changed from aleather.com to MotorcycleCenter.com. The new site will help position MotorcycleCenter.com as one of the premier places online to buy Motorcycle Gear. With over 100,000 products available online, the site needed better search capabilities, among other tools. Aleather.com had been online since 1996. Nox Solutions took a very dynamic look at the motorcycle industry and made a site that had all the functions needed for such a vast industry. Their custom-built Motorcycle Tire Finder is helping improve tire sales. The Tire Finder is so dynamic and powerful that overnight sales of tires on the site have more than tripled, resulting in a conversion rate close to 3.5%. A new Motorcycle Helmets Finder helps customers sort through thousands of helmets with numerous color, size, and style variations. The Motorcycle Tire Finder and the Motorcycle Helmets Finder both make use of Web 2.0 technologies to instantly update the search results for the customers, delivering a responsive and satisfying search experience.

Nox Solutions took a customized approach to building a new system and unique ways to integrate vendors into the system. The system is revolutionary behind the scenes. The whole process for Motorcycle Center is completely seamless. Products SKUs are loaded from distributors automatically. Restock orders are placed automatically when items run low, and if a customer is closer to a distributor's warehouse, then that customer's order will ship to the customer directly from the distributor. Motorcycle Center expects to increase sales to well over $15 Million by 2011. The platform Nox Solutions has created can do the job of 20 people with a lot less staff. In some cases, Motorcycle Center went from having 3 people doing a job to 1 person. That's how efficient it is. The whole site is completely managed from A-Z. The system even selects how the products display based on clicks, popularity, and sales. No guesswork. The system can easily manage a million SKUs and show them in the best possible way to customers.

"It just goes to show how technology can take a firm from a small startup to being a major player if companies are willing to make the investment long term," said Payam Zarabi, Nox Solutions' CEO. "Motorcycle Center will be making a major push this holiday season to solidify its position online. They have committed well over $1 million just this holiday season for marketing. At Nox, we have seen what this firm's parent company has done in the past. With a keen eye towards the future and their organization's management expertise, this site will be the #2 or #3 site in the industry within a year. We have seen their parent company open up different websites in jewelry, rugs, perfume, and other fields, with combined sales of over $60 million in 2010."

Motorcycle Center was a way for Nox to showcase leading new technology and create newly designed administrative tools, which greatly reduce the time it takes to administrate the site. We had to really think about the biker industry, and how the customers search and browse products. We had to address how to make the process easy for a site that will have so many products. It took way more work than we thought, but the result is an amazing customer experience and a powerful site that will burst on the scene and demand a large market share.

About MotorcycleCenter.com:

MotorcycleCenter.com is a leading Motorcycle Gear store, selling motorcycle jackets, helmets, tires, boots, and biker accessories. Over 100,000 products from hundreds of top motorcycle brands at the lowest prices are available at MotorcycleCenter.com.

About Nox Solutions:

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions' specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing Motorcyclecenter.com, providing hosting, streaming media, technical support, inventory management and customer service.

Peter Schiff Launches New Website Powered By Nox Solutions

2010-10-19T01:59:00Z

Peter Schiff, former Connecticut Republican candidate for Senate, launched his new website SchiffRadio.com. The new site provides the fans Peter Schiff's with a long awaited community where they can access Peter's articles, videos, commentary, highlights and a commercial free podcast of this daily radio show.

Launching simultaneously with the new website is a new online membership subscription program, "Schiff Premium." Subscribers to "Schiff Premium" gain members-only access to premium content, including commercial-free podcasts of The Peter Schiff Show, Live webcast, access to exclusive videos and Q&A sessions, special fast track email to Peter and The Show, exclusive contests and much more.

"We are very excited about this new website, and the opportunity to work with Peter. It is a terrific online destination where Peter's fans can learn and interact. We are thrilled to be working with Peter who has a very accurate view on the world of finance that resonates clearly with his audience," said Payam Zarabi, CEO of Nox Solutions.

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise platform and infrastructure. Nox Solutions has designed, built and will operate SchiffRadio.com, providing hosting, streaming media, technical support, inventory management and customer service.

The Heidi and Frank Show Launches New Site Powered by Nox Solutions

2010-10-01T22:00:00Z

Los Angeles, CA October 1, 2010 -- After a 10 year stint on terrestrial radio ( 9/25/00 - 10/1/10) Heidi and Frank announced that they will be leaving and moving to their new home on www.HeidiandFrank.com - But as one era ends, another begins. On October 4th, The Heidi and Frank Show began broadcasting LIVE from their new home, www.HeidiandFrank.com, Monday thru Friday from 10am - 12pm. HeidiandFrank.com has a TON of new content such as live video webcasts daily, exclusive videos, commercial-free podcasts, and much more.

"We are thrilled with the opportunity to work with Heidi and Frank on this exciting initiative. The show is one of the funniest broadcasts on radio today and we are thrilled to be able to provide the fans with a new site where they can connect with their favorite hosts everyday, on-demand" said Payam Zarabi, CEO of Nox Solutions.

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing HeidiandFrank.com, providing hosting, streaming media, technical support, and customer service.

FreeBeerAndHotWings.com Launches Live Video Web Stream

2010-08-17T01:59:00Z

The Free Beer and Hot Wings Show has launched the Live Video Web Stream of their daily broadcast.

"This is a great show with so much happening in the studio. The Live Video Web Stream has been in the works for a while and we are so excited to be able to provide our VIP Subscribers with a complete behind the scenes look as the show rolls on," said Payam Zarabi, CEO of Nox Solutions.

The Free Beer and Hot Wings Show began full syndication in 2004 and is now heard on dozens of radio stations across the country. The show is hosted by Gregg Daniels "Free Beer," Chris Michels "Hot Wings," Eric Zeitunian "Zane," "Producer" Joseph Gasmann, Jr and Assistant Producer Steve McKiernan.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing FreeBeerAndHotWings.com, providing hosting, streaming media, technical support, inventory management and customer service.

Loveline.com Unveils A Fresh New Look Powered By Nox Solutions

2010-08-12T01:59:00Z

Loveline has launched an all-new website (www.lovelineshow.com). The fresh design provides Loveline fans with easy access to show highlights, photos, videos, blogs, and the online store. Additionally, Loveline fans can subscribe to "Club Loveline" and gain members-only access to full show archives, pre-show segments, podcasts and the message boards.

"Our objective was to collaborate closely with the Loveline staff and build a robust new online presence for the show. We are very pleased with the result. The new Loveline site is rich with content and features Loveline fans will enjoy," said Payam Zarabi, CEO of Nox Solutions.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing LovelineShow.com, providing hosting, streaming media, technical support, inventory management and customer service.

Peter Greenberg Worldwide Announces the All-New PeterGreenberg.com

2010-08-03T01:59:00Z

Westwood One's syndicated travel news show, Peter Greenberg Worldwide, has launched an all-new interactive website. The site was developed by Nox Solutions, in close collaboration with the Peter Greenberg staff.

Always a popular resource for those seeking cutting-edge travel news and information, PeterGreenberg.com is the online home of travel guru Peter Greenberg, CBS News Travel Editor and nationally syndicated radio host. As the world's foremost expert on travel news, Peter is on the road 300 days, 400,000 miles each year. His site is updated daily with breaking news, feature stories, industry interviews, travel advice, and destination videos.

The newly revamped site will streamline expert content provided by Peter Greenberg and his team of "Travel Detectives," and provide an enhanced user experience that reaches everyone from novice travelers to road warriors. User-generated content offers an outlet for readers to submit their own travel stories and become part of the Travel Detective team.

A new "Insider" feature will provide exclusive content to subscribers. Insider members will have on-demand, commercial-free access to Peter Greenberg Worldwide Radio. Members will also enjoy behind-the-scenes travel advice, share travel tips on an exclusive-access message board, and much more.

"We are confident that Peter's new site has strong appeal to his listeners and fans. We created a destination portal site so all travelers and Peter's community can learn and interact. The Travel arena is very exciting and we are thrilled to be working with Peter Greenberg, a leading expert in this field," said Payam Zarabi, CEO of Nox Solutions.

About Peter Greenberg

Peter Greenberg is America's most recognized, honored and respected front-line travel news journalist. He is Travel Editor for CBS News, appearing on The Early Show, The Evening News with Katie Couric, and across many CBS broadcast platforms.

An Emmy Award-winning investigative reporter and producer, Peter was named one of the most influential people in travel by Travel Weekly, along with Al Gore, Bill Marriott and Richard Branson.

Peter is also host of the nationally syndicated Peter Greenberg Worldwide Radio show. This live, three-hour weekly radio program and a daily short-form travel feature is heard on a combined 400+ stations from different remote locations around the globe.

About Nox Solutions

Nox Solutions (www.NoxSolutions.com) is a leading web development and e-commerce solutions management companies in the country headquartered in Los Angeles, CA. Nox Solution's specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise platform and infrastructure.

The Gayle King Show Launches Website Powered By Nox Solutions

2010-06-17T01:59:00Z

The Gayle King Show has launched a new website (www.thegaylekingshow.com). The fresh design provides Gayle's many fans with easy access to popular elements including News Picks, Interviews, Gayle's Crush, Caller of the Day, and Photos. Additionally, the site provides a plethora of community features such as streaming audio, message boards, blogging and much more.

"We are very excited about this new website. Gayle's new site is rich with content and features her fans will enjoy. It is a terrific online destination for The Gayle King Show listeners to learn and interact," said Payam Zarabi, CEO of Nox Solutions.

Gayle King is editor-at-large for O, The Oprah Magazine, and a three-time Emmy Award-winning newscaster who anchored the local news at a CBS affiliate in Hartford, Connecticut. In September 2006, Gayle began to host The Gayle King Show on XM Satellite Radio. In 2008, she won the American Women in Radio & Television Gracie Award for Outstanding Radio Talk Show, and in 2010 the Individual Achievement Award for Host - Entertainment/Information.

Harpo Productions, Inc. produces the number-one-rated, award-winning The Oprah Winfrey Show. The company creates and develops original TV programming for primetime, syndication and cable television; and operates Oprah.com. Harpo Radio, Inc. produces Oprah Radio for SIRIUS XM (XM channel 156, Sirius channel 195 as part of its "Best of XM" package) and Westwood One.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing thegaylekingshow.com, providing hosting, streaming media, technical support, inventory management and customer service.

Sara Snow Launches New Website Powered By Nox Solutions

2010-06-11T01:59:00Z

Green living expert and television host, Sara Snow has launched her new website (www.SaraSnow.com). The new design provides Sara Snow's fans with easy access to her popular blog as well as exclusive videos, articles, and recipes.

"We are very excited about this new website. Sara's new site is rich with content and features her fans will enjoy. It is a terrific online destination where Sara's community can learn and interact," said Payam Zarabi, CEO of Nox Solutions.

Green living expert and television host, Sara Snow is an acclaimed author, TV host, green advocate and most recently a mother. Sara's first book "Sara Snow's Fresh Living: The Essential Room-by-Room Guide to a Greener, Healthier Family and Home," was published March 24, 2009. In her primetime series, "Get Fresh With Sara Snow," Sara Snow bridges the gap between the mystique of healthy living and every day life; making healthy living everyday living.

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise platform and infrastructure. Nox Solutions has designed, built and will operate SaraSnow.com, providing hosting, streaming media, technical support, inventory management and customer service.

Talkers Interview: Nox Solutions

2010-05-21T01:59:00Z

Talkers magazine a leading publications serving the talk media industries in America featured a cover story on Nox Solutions titled "Nox Solutions takes leading role in creating revenue-generating websites for talk radio"

The article highlights Nox Solutions as an online content publishing and e-commerce company based in Los Angeles which is founded by Payam Zarabi and Eric Marston in 2002. The company's primary clients are syndicated radio talk shows, television shows, internet radio/TV producers and authors/lecturers. Nox builds and operates websites and e-businesses for each of its clients. Revenues are generated from the sale of premium membership subscriptions in which fans pay a monthly subscription.

The full article can be found here: www.talkers.com/online/?p=5626.

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions clients include Bill O'Reilly, Laura Ingraham, Lou Dobbs, Dennis Miller, Westwood One, Sylvia Browne, World Football Daily and many more.

Nox Solutions Announces New Shows For Exclusive Membership Subscription Programs

2010-05-19T01:59:00Z

Innovative content e-commerce company, Nox Solutions, announced today that it has recently entered into licensing agreements with five media personalities to build new websites and e-businesses around their premium content and merchandise: Alan Colmes, Sara Snow, Peter Greenberg, Warren Eckstein and G.Gordon Liddy.

Nox is currently building new websites for each of these clients and expects to have them operational by mid Summer. Each site will have free content and "members-only content." Members-only content will be accessible to members of the website who pay a monthly or annual subscription fee. Additionally, Nox will make available downloadable content, merchandise and books from each website's e-store.

The new Alan Colmes website will feature Alan's daily blog, along with a daily video podcast for members. Additional features are planned which will be announced when the site launches in June. Alan is a frequent contributor to several FOX NEWS shows and has a daily talk radio show.

Sara Snow, celebrated television talk show host, author, and expert on green living, will feature her personal touch on cooking, wellness and living a healthy life. Members will gain access to exclusive videos and articles.

Peter Greenberg hosts the leading syndicated travel show on Westwood One Radio. His new site will include full commercial free episodes of his radio show broadcast, along with exclusive travel tips, and articles for members. Peter travels extensively, and members will have exclusive access to his dispatches from abroad.

Warren Eckstein hosts the leading syndicated radio show about pets. His site will launch in late June and include special video content produced by Warren and his team. Nox will be installing video equipment in his Sedona, AZ studio so that subscribing members can watch him do his show live and on-demand.

The G. Gordon Liddy Show is a special daily treat for most of his loyal listeners. Nox Solutions is building a new site for the show and members will gain access to special video content produced by Mr. Liddy and his syndicator, RadioAmerica. Additionally, members will have access to commercial-free audio and video streams and podcasts of every show.

"We are excited to be welcoming these five new clients to the Nox Solutions family," said Nox Solutions CEO, Payam Zarrabi. "After nearly a decade of bringing political talk radio online, we are confident that our two new political talk show websites, for Alan Colmes and G. Gordon Liddy, will have strong appeal to their respective listeners and fans. Further, weekend shows have wonderful potential online, so we are thrilled to be working with Warren Eckstein and Peter Greenberg, two of the leading experts in their respective fields." And we strongly believe in Sara's Message. Giving her a strong platform online to broadcast this important message is a privilege.

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions clients include Bill O'Reilly, Laura Ingraham, Lou Dobbs, Dennis Miller, Westwood One, Sylvia Browne, World Football Daily and many more.

The World Cup in your pocket

2010-05-14T01:59:00Z

World Cup fever is about to hit and fans everywhere are going to be seeking the latest information on matches. World Football Daily is the ONLY show in America covering the World Cup on a daily basis and from Wednesday May 12th you will be able to follow the FIFA World Cup right from your mobile phone! Soccer fanatics everywhere can follow the game from anywhere, thanks to World Football Daily.

World Football Daily is the only daily English language show exclusively dedicated to football anywhere in the world and is courted by players, managers, general managers and media personalities from the UK and USA, Italy, Spain, Germany, Africa and South America. World Football Daily employs the very best journalists to help make the show the most thorough soccer experience from worldwide league matches to the World Cup.

Steven Cohen has been called 'The Voice of Soccer' and a 'pioneer' for the growth of Soccer across North America. With more than 8 years experience on radio and TV, Steven has and continues to break barriers for Soccer in America. Including co-hosting 'Fox-Football phone-in' for five years. His knowledge and upbeat personality make for an entertaining show.

When co-host Kenny Hassan from Glasgow, Scotland joined the show, which was then known as 'World Soccer Daily,' it grew in popularity. Like Steven, his superb football knowledge and entertaining personality enticed more soccer fans. As World Soccer USA said "Cohen and Hassan are extremely funny and incredibly passionate and you can only imagine what they will have ready for South Africa".

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise platform and infrastructure.

World Football Daily Launches New Site Powered by Nox Solutions

2010-05-05T22:00:00Z

Los Angeles, CA May 5, 2010 -- World Football Daily is the only daily English language show exclusively dedicated to football anywhere in the world and is courted by players, managers, general managers and media personalities from the UK and USA, Italy, Spain, Germany, Africa and South America.

World Football Daily reaches football fans worldwide that are looking for a deeper and more personal football experience on a daily basis. The show covers all on-field topics from the world's major football leagues while finely balancing the 24/7 soap opera that is the world game as well as the business side of the game. This subscription based show has already broken new territory on delivering the finest broadcasted football product.

Martin Rogers and Sophie Nicolaou, the hosts of the show are both extremely knowledgeable when it comes to broadcasting and the game of football. Martin is a British-born, Australia-raised and Los Angeles-based soccer pundit for Yahoo! Sports, and for seven years was a sports writer for the Daily Mirror newspaper in London. He brings to the role of co-host more than a decade of impeccable credentials, having covered international, Champions League and English Premier League soccer, including the 2010 World Cup in South Africa and the 2008 European championships. Sophie has been in entertainment and broadcast media for the majority of her career, operating on both sides of the mic and camera. For six years, she presented her own sports and pop culture radio show on London Greek Radio 102.3FM reaching a nightly audience of 30,000 listeners. She has been podcasting about world football since 2008.

"We have built some great sites in the past but, this is one of the most exciting projects we have been a part of. The new site is rich with content and features that fans of Football will enjoy. We want the site to be a destination where the world Football community can learn and interact. We are thrilled with the opportunity to work with Martin and Sophie on this exciting initiative," said Payam Zarabi, CEO of Nox Solutions.

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing WorldFootballDaily.com, providing hosting, streaming media, technical support, and customer service.

Premium Content Subscriptions: Lead, Follow, or Get Out of the Way.

2010-04-21T01:59:00Z

Broadcasters are discovering that, with Nox Solutions, they can supplement their ad revenues with a premium membership subscription program. Subscriptions provide your e-commerce businesses with predictable recurring revenue, and enable fans to gain access to "members-only" content.

ASSERTION #1: The default e-business model from 2000-2009 was based on acquisitions and CPM- or CPC-advertising.

The construct of the web as a medium, much like Radio and television, was designed on the notion of advertising revenue. There was an assumption that there would always be enough advertising supported content to feed the production cost of all the content on the web. With the demise of the Ad Supported model, this notion will soon be completely obsolete.

ASSERTION #2: The default e-business model for 2010 & beyond will be subscriptions and transactions of e-commerce, digital goods.

Premium Content Subscriptions allows you to monetize premium content through subscriptions and micro-payment services.

Freemium VS. Premium: Yes there is a role for Freemium content. The FREE content for your site is only a loss-leader for the Premium part. It's a test-drive before your potential customers buy something. If your users are just kicking the tires then you need to find a solution where they are inclined to pay. You need to reevaluate your content strategy and convert your Freemium Subscribers to paying premium Subscribers.

For nearly a decade Nox solutions has been successfully operating premium membership subscription programs for some of the biggest names in broadcasting, including Bill O'Reilly, Laura Ingraham, Lou Dobbs, Dennis Miller and Westwood One.
Let Nox manage your subscription business and pays all expenses associated with its operation, including website development, operations, bandwidth, customer service, membership subscription management and marketing. All you do is supply the content!

Nox Solutions does it all.
    •    We build out the premium membership site.
    •    We operate the site and pay for all hosting, bandwidth and equipment.
    •    We help you produce premium "members-only" content.
    •    We market your station and its membership program online to drive more traffic to your site.
    •    We manage all transactions from credit card processing to customer service.

Let us show you how we can add hundreds of thousands in new revenue to your bottom line, with no out-of-pocket cost you.

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise platform and infrastructure.

Nox Solutions announces the launch of Radio WebTV

2010-04-06T01:59:00Z

Nox Solutions, (www.NoxSolutions.com) a leading e-commerce solutions management firm headquartered in Los Angeles, CA announces the launch of Radio WebTV, a premium membership subscription service enabling listeners to view, over the internet, local radio station talent as they do their shows. The service enables stations to showcase their on-air talent while generating new revenues from listener subscriptions."

Nox Solutions will offer and build a "members-only" website linked to station sites and stream live and on-demand video of station on-air personnel. Stations will be provided with back-end access and can update content at any time.

According to Rand Bleimeister, Chief Operating Officer for Nox Solutions, "After developing successful web platforms for syndicated talk hosts Bill O'Reilly, Lou Dobbs, Laura Ingraham, Dennis Miller and others, we began to look at new ways in which local radio stations could better promote and monetize their on-air talent brands. Radio WebTV has been designed with these two goals in mind."

Radio WebTV is available on a no-cost basis to stations and offered to select radio stations where it is likely premium membership subscriptions can exceed 5,000 members within 12 months.

Nox Solutions (www.NoxSolutions.com) specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure.

RTT News meets with Nox Solutions' COO, Rand Bleimeister in New York at the Talker's New Media Seminar

2010-03-20T01:59:00Z

RTT News meets with Nox Solutions' COO, Rand Bleimeister in New York at the Talker's New Media Seminar. As Rand Bleimeister explains how Nox builds and operates websites and e-businesses for some of the biggest names in broadcasting. Nox creates web strategies for broadcasters and local stations with custom Premium Subscription Programs. One of Nox's recent initiatives is Radio Web TV, where local radio program directors can create a 24/7 video channel simply based on their regular radio programming. Nox's roster of clients include Westwood One, Salem Radio, Talk Radio Network and Glenn Beck. The company's current clients include Bill O'Reilly, Laura Ingraham, Lou Dobbs, Westwood One's Dennis Miller and Loveline Show, Alan Colmes, Sara Snow, Doug Stephan, Peter Greenberg, Warren Eckstein and many more.

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure.

Laura Ingraham Launches Daily Show Summary Email: Your Daily Fix

2010-03-20T01:59:00Z

Award-winning talk show host and bestselling author Laura Ingraham has launched a new daily radio show recap, "Your Daily Fix," which arrives after the conclusion of "The Laura Ingraham Show" and provides a rundown of that day's topics, plus links to interviews and audio highlights. Fans can sign up for the free email at Laura's website (www.LauraIngraham.com).

"One of our goals has been to offer a way for listeners to stay informed even if they happen to miss a portion of the show," said Laura. "The Fix does just that, and listeners are telling us it's something they really appreciate."

Since the show's launch in 2001, more than 6 million fans have developed a "healthy radio addiction." Laura's penetrating, quick-witted commentary on politics and cultural issues has catapulted her to the top rung of the talk radio business and busted down the door of the "boys only" radio club. In addition to hosting her own syndicated radio program, Laura is an author, columnist, and TV commentator. Her books, "The Hillary Trap," "Shut Up and Sing," and "Power to the People" are all bestsellers.

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm headquartered in Los Angeles, CA. Nox Solutions has designed and launched Laura's new website and will continue managing LauraIngraham.com, providing comprehensive service that facilitates Laura's unique relationship with her listeners.

GoldenMine Launches New Website

2010-01-18T23:13:00Z

GoldenMine.com is a comprehensive online retailer of fine jewelry, specializing in providing high-quality merchandise at competitive prices. This business has over 20 years of experience in the industry, and has had an online presence for over 10 years.

Nox Enterprise Commerce worked with GoldenMine.com to redesign its website from the ground up to leverage the latest in SEO and indexing tools and save GoldenMine.com considerably on paid advertising.

"Nox has benefited from the innovative vision and e-commerce expertise of the GoldenMine.com team. We are committed to continue building new capabilities into our platform to help GoldenMine.com and our other e-commerce clients grow their profits in the years ahead" said Payam Zarabi, CEO of Nox Enterprise Commerce.

Lou Dobbs Launches New Website Powered By Nox Solutions

2010-01-06T02:59:00Z

Award-winning broadcaster and best-selling author, Lou Dobbs, "Mr. Independent," launched his new website today, www.loudobbs.com, the "Online Home for Truth, Justice and the American Way." The fresh design provides Lou Dobbs' fans with easy access to his popular web content, including his daily radio show, webcasts, online store and links to his Facebook, YouTube and Twitter pages.

Launching simultaneously with the new website is a new online membership subscription program, "Independent America." Subscribers to "Independent America" gain members-only access to premium content, including commercial-free podcasts of the Lou Dobbs Radio Show, Lou's Daily Debrief video webcasts, weekly Q&A videos with Lou, on-demand commercial-free archives, members-only message boards, contests and much more. The website has over 180 videos available for streaming, and more are added each day.

"Our objective is to collaborate closely with Lou to provide him with a robust new online destination for his many fans. We are very excited about this new website. Lou's new site is rich with content and features his fans will enjoy. It is a terrific online destination where Lou's community can learn and interact," said Payam Zarabi, CEO of Nox Solutions.

"One of my goals for 2010 is to have a new, updated website that serves as a platform for my radio show and commentary," said Lou Dobbs. "It's great to start off the new year with a new place on the web where I can connect with my audience and our "Independent America" members online. Nox provides us with a powerful multimedia website and the on-going operations expertise we need, so we can concentrate on creating compelling content and adding it to our website each day."

The website's store features Lou Dobbs' exclusive "Independent American" apparel. A share of all sales from the LouDobbs.com web store go to support eight charities Lou passionately supports: The Injured Marine Semper Fi Fund, Lead The Way Fun for Army Rangers, Welcome Back Veterans, The Wounded Warrior Project, The Intrepid Fallen Heroes Fund, American Cancer Society, American Heart Association, and The National Breast Cancer Foundation.

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise platform and infrastructure. Nox Solutions has designed, built and will operate LouDobbs.com, providing hosting, streaming media, technical support, inventory management and customer service.

Sylvia Browne Launches New Website Powered by Nox Solutions

2009-10-20T01:59:00Z

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA.

Los Angeles, CA November 19, 2009 -- Bestselling author, spiritual teacher and psychic, Sylvia Browne, launched a new website today (www.SylviaBrowne.com). The site allows her community to stay connected 24/7 with features such as on-demand audio and video streaming, webinars, call-in audio shows, podcasting, message boards, blogging and much more.

"We have built some great sites in the past but, this is one of the most exciting projects we have been a part of. Sylvia's new site is rich with content and features her fans will enjoy. We want the site to be a destination where Sylvia's community can learn and interact. We are thrilled with the opportunity to work with Sylvia Browne on this exciting initiative," said Payam Zarabi, CEO of Nox Solutions.

"One of my dreams has been to have a new website where I can interact with my fans and those who embrace my spiritual philosophy," said Sylvia Browne. "I now have a place on the web where I can share my thoughts, my books, videos from my lectures, and my tour schedule."

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing SylviaBrowne.com, providing hosting, streaming media, technical support, inventory management and customer service.

The Fred Thompson Show Website Powered By Nox Solutions

2009-03-03T02:59:00Z

Fred Thompson is one of the most respected and visible figures in politics today. In 1973, he served as Minority Counsel to the Senate Watergate Committee where he lead the line of inquiry that revealed the audio-taping system in the White House Oval Office. Thompson served eight years as a Senator from Tennessee. First elected in 1994, the people of Tennessee returned him to office two years later with more votes than any candidate for any office in the state's history at that time. In 2005, Senator Thompson was named by President Bush as an advisor to Supreme Court Chief Justice nominee John Roberts, helping to move his nomination through the Senate confirmation process. Thompson has been a man of the times, adapting his unique abilities and leveraging today's communications technologies to speak to the American people about issues he feels are important to the nation.

Fred Thompson was the host of the nationally syndicated radio show "The Fred Thompson Show." The Westwood One syndicated show debuted on March 2, 2009 and replaced "The Radio Factor With Bill O'Reilly," which ended its six-year run on February 27th.

In his show, Thompson shared his conservative views on politics, topical issues and pop culture stories as well as conducted guest interviews and took listener calls. The two-hour show broadcasted from the Westwood One studios in Washington, and aired live from noon-2pm weekdays.

Nox Solutions designed, built and managed http://www.fredthompsonshow.com, the official website of "The Fred Thompson Show."

On January 21st, 2011, Fred recorded his last radio show. To catch up on what's going on with Fred and what's next for him, please visit his new website http://www.fredthompsonsamerica.com.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure.

High margins plus low costs equal a strong bottom line at LeatherUp

2008-11-27T02:59:00Z

While many retailers are struggling to find a successful business formula, LeatherUp says it expects to end the year on a strong note with growth of 17% and overall sales projected to surpass $20 million in 2008.

In addition to its b2c site, LeatherUp.com, No. 348 in the Internet Retailer Top 500 Guide, also has a wholesale site, MyLeather.com. The company's success rides on its ability to mind the numbers and keep an eye out for the small things.

"We are a unique firm not looking for top side growth but for bottom line strength," says Aaron Golshen, vice president, LeatherUp.com. "We have worked to cut costs, reduce manual processes and negotiate every little thing from advertisements to box or tape costs."

Launched in 1999, the company operates its sites with a staff of 28 employees. It manufactures its own line of motorcycle helmets, boots and jackets, which help it sell at high margins. The company also has made investments in marketing to build brand recognition as well as in customer service to help retain customers.

"Over 50% of sales are going to be word of mouth and repeat business by the end of year," Golshen says. Over the past year, average order size has increased 18%, according to the company.

The company has also invested in a new e-commerce platform from Los Angeles-based Nox Solutions and credits the platform for part of its success. "We have not been down once in over a year since changing to them," according to LeatherUp.com.

The Dennis Miller Show Launches New Website Powered By Nox Solutions

2008-11-05T02:59:00Z

Los Angeles, CA - November 4 , 2008 - The newly redesigned Dennis Miller Show website (www.DennisMillerRadio.com) is designed to create an enhanced experience for the community with a simplified and cleaner layout, while providing the audience with the wealth of information and insight they expect from the show. The new site allows the community to stay connected 24/7 with features such as on-demand audio streaming, podcasting, message boards, blogging, live chat and much more.

"We have built some great sites in the past but, I would say that this is one of the most exciting projects we have been a part of. This was much more than a simple cosmetic facelift; the website received a huge tune-up as well, in order to accommodate the tremendous success of the show and its increasing audience size. We want the site to be a destination where this community can learn and interact. We are thrilled with the opportunity to work with Westwood One and Dennis Miller on this exciting initiative," said Payam Zarabi, CEO of Nox Solutions. "We worked very diligently to meet an aggressive set of goals. This site will easily scale as the show's audience grows and will help connect Dennis with his audience 24/7."

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings range from website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing DennisMillerRadio.com. Nox Solutions also plays a major role in the site's daily operations, providing hosting, streaming media, technical support, inventory management and customer service.

Larry King Live Launches Website Powered By Nox Solutions

2008-09-11T01:59:00Z

Larry King Live has launched a new website (www.radiolarryking.com). The fresh design provides Larry's many fans with easy access to popular elements including Interviews, Larry King Live Radio Archives, CNN Radio Hourly News Update, and Last Night on Larry King Live. Additionally, the site provides a plethora of community features such as streaming audio, podcasting and much more.

"We are very excited about this new website. Larry's new site is rich with content and features his fans will enjoy. It is a terrific online destination for Larry King Live listeners to learn and interact," said Payam Zarabi, CEO of Nox Solutions.

Larry King has been in the interviewing business for over 40 years. Dubbed the "most remarkable talk-show host on TV ever" by TV Guide and "master of the mike" by TIME magazine, King also hosts Larry King Weekend on CNN. In addition, he has written 11 books with his 12th scheduled for release in November of 2001.

Larry King Live debuted on CNN television in 1985 with a mix of celebrity interviews, political debates and topical discussion, and is the network's highest-rated program. Westwood One's simulcast of CNN's Larry King Live debuted in 1994 as the first daily television/radio talk program of its kind.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing radiolarryking.com, providing hosting, streaming media, technical support, inventory management and customer service.

Powered By Nox Solutions, Connoisseur Media's Radio Platform Now Has Cutting Edge Websites, Offering Listeners & Advertisers Phenomenal Enhancements

2008-09-05T01:59:00Z

After winning the bid to be the exclusive technology partner for Connoisseur Media earlier this year, Nox Solutions is pleased to announce the completion of the roll-phase of all 20 Connoisseur Media radio station websites. These sites are powered with advanced applications and user benefits including audio and video streaming, customized database marketing such as listener rewards clubs.

"We are thrilled with our web sites because they are unique," said Peter Kosan the COO and Partner at Connoisseur Media. "Our goal is to create a 24/7 experience that reaches beyond the traditional terrestrial properties. Nox solutions provided us with the tools and support we needed to get there."

"We are very excited for the opportunity to partner with Connoisseur Media as they embrace the full potential of the web," said Payam Zarabi, CEO of Nox Solutions. "We worked very closely with Connoisseur to meet a very aggressive launch schedule. We are confident that the solutions put in place will easily scale as their reach grows and will help them become leaders in the markets they serve."

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions' specialized service offerings range from website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure.

Founded in 2004, Connoisseur Media is headquartered in Westport, CT. The company owns or operates radio stations in Bloomington, IL, Billings, MT, Wichita, KS, Erie, PA, Omaha, NE, and Rapid City, SD. It is also in the process of building stations in Des Moines, IA and Bismarck, ND.

The Dr. Drew Pinsky Show Launches Website Powered By Nox Solutions

2008-08-23T01:59:00Z

Dr. Drew Live has launched a new website (www.drdrewshow.com). The fresh design provides Dr. Drew's many fans with easy access to popular elements including Show Highlights and Show Archives. Additionally, the site provides a plethora of community features such as streaming audio, podcasting, and much more.

"We are very excited about this new website. Dr. Drew's new site is rich with content and features his fans will enjoy. It is a terrific online destination for Dr. Drew Live listeners to learn and interact," said Payam Zarabi, CEO of Nox Solutions.

Dr. Drew is one of the most listened-to doctors in America, having hosted the nationally syndicated radio show LOVELINE where he has been taking calls from listeners since 1984. Many people do not know that Dr. Drew is a practicing physician who is board certified in internal and addiction medicine, still runs a private practice, is on staff at Huntington Memorial Hospital and is Assistant Clinical Professor of Psychiatry at the Keck USC School of Medicine.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing drdrewshow.com, providing hosting, streaming media, technical support, inventory management and customer service.

Randy Jackson's Hit List Website Powered By Nox Solutions

2006-05-16T01:59:00Z

Randy Jackson's Hit List has launched a new website (www.rjhitlistonline.com). The fresh design provides Randy's many fans with easy access to popular elements including Weekly Hits, Listen Up!, and Randy's Blog. Additionally, the site provides a plethora of community features such as streaming audio, podcasting, blogging and much more.

"We are very excited about this new website. Randy's new site is rich with content and features his fans will enjoy. It is a terrific online destination for Randy Jackson's Hit List listeners to learn and interact," said Payam Zarabi, CEO of Nox Solutions.

Randy Jackson is a former record company executive who joins Simon Cowell and Paula Abdul on the panel of judges for the television talent contest American Idol. Jackson is a music industry insider who has been in the business since the early 1980s, as a performer, producer and businessman. He was a temporary bass player for Journey in 1983 and 1986, and he spent many years as an executive with Columbia Records and MCA Records. Since 2002 Jackson has been a judge on American Idol.

Nox Solutions (www.noxsolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing rjhitlistonline.com, providing hosting, streaming media, technical support, inventory management and customer service.

Laura Ingraham Launches New Website Powered By Nox Solutions

2004-07-22T01:59:00Z

Award winning talk show host and bestselling author, Laura Ingraham, re-launched her website (www.lauraingraham.com). The fresh design provides Laura's many fans with easy access to popular elements including "Laura Unleashed," "Shut Up & Blog," "Read it or Weep," "The Quote of the Day," "The Lie of the Day," and her online store. Additionally, fans can subscribe to "Laura 365" and gain members-only access to her radio show archives, interviews and special on-air segments.

"Our objective was to collaborate closely with Laura to build a robust new online presence for her show. We are very excited about the result. Laura's new site is rich with content and features her fans will enjoy. It is a terrific online destination where Laura's community can learn and interact," said Payam Zarabi, CEO of Nox Solutions.

Nox Solutions (www.NoxSolutions.com) is a leading e-commerce solutions management firm that is headquartered in Los Angeles, CA. Nox Solutions specialized service offerings include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service and product fulfillment. Nox delivers customized e-commerce solutions through a propriety enterprise level platform and infrastructure. Nox Solutions has designed and launched the new site and will continue managing LauraIngraham.com, providing hosting, streaming media, technical support, inventory management and customer service.